Kiwi Atlántico, the kiwifruit marketing company, continues to take great steps in the field of innovation. Its R&D department has been working for years on various concepts to offer consumers the possibility of eating kiwifruit in different ways, always as a supplement to traditional consumption, but with an eye on the public’s new sensibilities.
One of the company’s objectives is to get the most out of the fruit. According to Kiwi Atlántico’s Innovation Manager, Jose Piñeiro, they aim to “add value to the product through resource optimization in a clear commitment to sustainability and the circular economy”. For this reason, the company has been working for some time now, for example, on the development of fruit-based cremogenated products made 100% from fresh green kiwifruit, as well as other kinds of applications suited for the food, cosmetic and pharmaceutical industries.
In this context, Kiwi Atlántico has just presented its newest product: a food supplement based on green kiwifruit. “It is a bottle containing 30 capsules that have the same properties as fresh kiwifruit, with a high content of vitamin C, vitamin D and natural fiber. Consumers need to know that taking one capsule is equivalent to eating a kiwifruit, with all its nutritional and healthy properties, and with the recommended daily amounts of vitamins C and D,” says Piñeiro. “This product is a clear commitment to open innovation and collaboration with innovative agents in the biotechnology sector, combining health and food through a fresh, natural kiwifruit-based product with a high content of vitamin C, D and natural fiber,” says Jose Piñeiro.
Kiwi Atlántico’s new product is suitable for people of all ages and the company expects it to become available to the public soon.