“This year, the potato campaign started with a 15/20 day delay in Campania due to various factors: producers delayed sowing after two years characterized by frost in late spring, plus the weather has not been favorable during this year’s initial stages,” explains Francesco Provvisiero, sales manager at Provvisiero Srl located in Nola (Naples)
“In addition, the areas destined to the production of table potatoes were reduced by at least 20%, as producers came from two bad years. The increase in production costs also played a part on whether producers decided to sow or not. The fewer crops are compensated by a 20% increase of those destined to industry potatoes, for which the price is established when contracts are signed before sowing. As for the profits of table potato producers, this year prices are 35 eurocents per kg for the ripe produce and 20 eurocents per kg for the fresh produce destined exclusively to the Polish markets.”
The family business has been operating in the potato sector for over 50 years, during which it evolved and opened to the big retail chain. The experience, innovative technologies and careful management are the company’s strengths.
Seed potatoes are imported from the Netherlands thanks to the relationship with the best seed companies. The company also distributes them all over Italy to provide the best varieties in the world to the entire chain. The assortment available is large, capable of meeting producer and market demand.
Provvisiero has been exporting Italian produce to Europe for over half a century. “In May, we worked a lot with Poland, where demand was high. The work we are doing with retailers in Malta is also satisfactory. We will finish processing the French produce in June and we will start supplying ripe Italian potatoes to general markets and supermarket chains.”
Provvisiero holds the GlobalGAP certification. In addition, part of the production is organic and destined exclusively to the Netherlands. In addition, this year the company invested €400 thousand to upgrade the processing and packaging lines in line with agriculture 4.0.
“We expect the campaign to be good and with good margins for producers to encourage them for the next season.”