The company Zutec, a pioneer in the manufacture of 100% natural juice capsules, compatible with Dolce Gusto coffee machines, is presenting its latest innovation at the Alimentaria fair, the great international event of the food and beverage industry, held from April 4 to 7 at the Gran Via exhibition center in Barcelona. In addition to having its own stand (Stand 450, Hall 2, Street A), Zutec will be present at Innoval 2022, an exclusive exhibition space for products that bring real innovation in the sector.
Zutec is a 100% natural product, with no added sugars or artificial preservatives, presented in convenient easy to drink capsules that bring innovation and technology together, putting them at the service of health, well-being and pleasure. Zutec capsules can be kept at room temperature (for 12 months) while delivering the quality of refrigerated juice thanks to its internationally patented technology and the excellent raw material, with varieties of oranges, pineapples and peaches selected at the places of origin.
As pointed out by Juan Valls Ochoa, E-commerce Manager and co-owner of the company, “Zutec represents truly genuine innovation, as its technology has allowed us to introduce natural fruit in a capsule like a coffee capsule. The introduction of this new and innovative category has made it possible to go beyond what was already established in the market.”
Preparing a Zutec juice is very simple: simply by pushing a button, you obtain juice with a quality and taste comparable to that of the freshly squeezed thanks to a meticulous selection of raw materials. The orange juice capsules are made with Valencian oranges, the peach capsules contain fruit grown in the orchards of Murcia, and the pineapple capsules contain a true tropical flavor, as the fruit comes from Costa Rica.
Since its launch, the brand has been working in the domestic and international market hand in hand with Jessel Trader, a company with more than 20 years of experience in the food sector, as a strategic partner and collaborator in the integral management of the project. In just one year since its creation, it has become a leader in sales on Amazon, where it operates in practically all of Europe, exceeding 11,000 orders, and it also has its own e-commerce platform.
Following its successful experience in DTC (Direct to Consumer) marketing, the company’s international expansion is now in full swing and work is underway to facilitate the product’s implementation and marketing on the shelves of the major distributors.
Zutec is endorsed by certificates such as IFS FOOD, HALAL and ECOEMBES, corroborating its status as a company that promotes environmental protection.