Montosa Ltd, 100% subsidiary of Montosa SL, Málaga starts a comprehensive market offensive in 2022 and secures the support of the marketing experts of Food Centrale from Hamburg. Montosa has already been supplying avocados and mangos as raw produce and fresh, chilled guacamole to retail partners in the D/A/CH region since 2020.
“We have very ambitious goals for the region and will significantly expand distribution and the portfolio in 2022. To this end, Food Centrale will provide us with holistic marketing support and is thus an important cornerstone of our growth strategy,” says Desirée Hecker, authorized signatory of the German Montosa subsidiary.
Precise ripening as a quality factor
The strong growth of avocados and mangos continues unabated. Raw produce from Spain serves the growing consumer demand for more sustainability. Around 10% of the avocados and mangos traded in Germany come from Spain’s subtropical growing region. The proximity within Europe guarantees precise ripening and represents a significant quality factor for Montosa products. Montosa has the same quality standard in the production of guacamole at its production facility near Málaga.
“Through our cultivation, the selective purchase of first-class raw material as well as state-of-the-art processing facilities, we have full control over our product and the quality. Our goal is to become the quality leader in guacamole and to be known as such,” Desirée Hecker emphasizes.
“Montosa is a fantastic and incredibly progressive company,” says Onur Elçi, one of the four heads of Hamburg Food Centrale. “Outstanding quality meets high processing competence and delivery capability,” Elçi says of Montosa. “We will be able to make a unique, attractive offer to retailers in Germany, Austria and Switzerland that will clearly stand out from the competition in this form,” Sören Hagge of Food Centrale adds.
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