Sakiman, a seasoned vegetable farmer since 2014, recently embraced product branding for the first time after being inspired by his community involvement with Cerebral Palsy Lampung. Encouraged to enhance presentation, he now packages vegetables like sawi and bayam with branded stickers, significantly elevating their marketability.
Despite initial success, Sakiman acknowledges the niche market for packaged vegetables, mainly showcasing his products at community-driven events and exhibitions. While aspiring to enter supermarkets, he currently supplies through agents, emphasizing the superior quality and freshness of his meticulously packaged vegetables compared to those sold in traditional markets.
Reflecting on his packaging process, Sakiman highlights the rigorous post-harvest cleaning regimen involving triple washing to ensure cleanliness and prolong shelf life, contrasting with the simpler washing routine for bulk sales through agents.
Sakiman’s journey illustrates the transformative impact of packaging and branding on agricultural products, setting a precedent for local farmers to enhance market competitiveness through innovative marketing strategies.
