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    Cool Climate, Superior Taste: How Nagano’s ‘Shinshu 868’ Cabbage Thrives in Alpine Conditions

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Boosting Mushroom Consumption: Insights from the Mushroom Interprofession

by Виктор Ковалев
July 2, 2024
in AGROTECHNOLOGY
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Boosting Mushroom Consumption: Insights from the Mushroom Interprofession

Виктор Ковалев

Réjane Mazier discusses production trends, consumption challenges, and sector initiatives in France’s mushroom industry.

The mushroom interprofession, comprising the French Interprofessional Mushroom Association (ANICC) and the French Federation of Mushroom Growers (FNSACC), provides a comprehensive overview of the current state of mushroom production and consumption dynamics in France.

French Mushroom Production Dynamics
French mushroom production, historically dominated by processing, saw significant declines in the 1990s due to oversupply and price pressures within France and the EU. However, recent years have witnessed a stabilization, with total production hovering around 75,000 tons annually since 2021. Of this, 43,000 tons are dedicated to fresh produce, meeting 50% of France’s consumption needs. The remainder is supplemented by imports, primarily from Poland, for fresh mushrooms.

Challenges in Organic Production
Organic mushroom production in France remains niche, accounting for less than 5% of total output. Limited availability of organic straw, essential for substrate preparation, poses a significant constraint on expanding organic production. Additionally, inflationary pressures and fluctuating consumer demand further challenge this sector.

Promotional Efforts to Boost Consumption
To stimulate mushroom consumption, particularly among younger demographics, the European Mushroom Producers Group launched a promotional campaign across 9 European countries, including France. This initiative aims to highlight mushrooms’ nutritional benefits, versatility in cooking, and year-round availability. Efforts are focused on leveraging social media platforms to reshape consumer perceptions and encourage year-round consumption habits.

Addressing Pest and Disease Challenges
Despite controlled cultivation environments, mushrooms are susceptible to pests such as sciarid flies, diseases like web disease and dry rot, impacting both yield and quality. The technical center in Distré plays a pivotal role in researching and developing alternative pest management strategies to support growers.

Promoting French Origin Specifications
Réjane Mazier emphasizes the importance of certifying French origin specifications to combat francization issues, particularly prevalent with lower-cost Polish mushrooms. This certification involves independent audits based on specific cultivation indicators to verify and guarantee the declared French production volumes.

Looking Ahead
With ongoing efforts to promote consumption, innovate production techniques, and ensure product authenticity, the mushroom interprofession remains committed to sustaining and growing France’s mushroom industry amidst evolving market challenges and opportunities.

Tags: agricultural certificationsFood ConsumptionFrench agricultureMushroom productionorganic farmingPest management
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