• Latest
  • Trending
Avocados From Mexico, Takis partner for soccer themed fall promotion

Avocados From Mexico, Takis partner for soccer themed fall promotion

September 22, 2022
Spain Boosts Agri-Food Sector with €875,750 Funding Program – Key Opportunities for Farmers and Industry Professionals

Spain Boosts Agri-Food Sector with €875,750 Funding Program – Key Opportunities for Farmers and Industry Professionals

July 5, 2025
KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

July 5, 2025
How Gen Z Farmers in China Are Revolutionizing Agriculture with Smart Farming Tech

How Gen Z Farmers in China Are Revolutionizing Agriculture with Smart Farming Tech

July 4, 2025
Border Alert: Contaminated Onion Shipment from Kazakhstan Blocked in Saratov – What Farmers Need to Know

Border Alert: Contaminated Onion Shipment from Kazakhstan Blocked in Saratov – What Farmers Need to Know

July 4, 2025
Onion and Cabbage Prices Surge by 57–87%: Drought, Low Yields, and the Future of Vegetable Supply

Onion and Cabbage Prices Surge by 57–87%: Drought, Low Yields, and the Future of Vegetable Supply

July 3, 2025
The Decline of Bessonovsky Onion: Why a Once-Famous Russian Variety Disappeared from Fields

The Decline of Bessonovsky Onion: Why a Once-Famous Russian Variety Disappeared from Fields

July 3, 2025
Peruvian Asparagus Expands in Europe Despite Price Pressure: Strategies for Sustainable Growth

Peruvian Asparagus Expands in Europe Despite Price Pressure: Strategies for Sustainable Growth

July 2, 2025
Peru’s Agricultural Exports on Track to Hit Record $15 Billion by 2025 – What’s Driving the Boom?

Peru’s Agricultural Exports on Track to Hit Record $15 Billion by 2025 – What’s Driving the Boom?

July 2, 2025
Breaking Boundaries: How Belgorod State University is Pioneering Climate-Resistant Viticulture

Breaking Boundaries: How Belgorod State University is Pioneering Climate-Resistant Viticulture

July 1, 2025
Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

July 1, 2025
EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

June 30, 2025
Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

June 30, 2025
  • Company
Saturday, July 5, 2025
Vegetables News
  • NEWS
    Spain Boosts Agri-Food Sector with €875,750 Funding Program – Key Opportunities for Farmers and Industry Professionals

    Spain Boosts Agri-Food Sector with €875,750 Funding Program – Key Opportunities for Farmers and Industry Professionals

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    How Gen Z Farmers in China Are Revolutionizing Agriculture with Smart Farming Tech

    How Gen Z Farmers in China Are Revolutionizing Agriculture with Smart Farming Tech

    Border Alert: Contaminated Onion Shipment from Kazakhstan Blocked in Saratov – What Farmers Need to Know

    Border Alert: Contaminated Onion Shipment from Kazakhstan Blocked in Saratov – What Farmers Need to Know

    Onion and Cabbage Prices Surge by 57–87%: Drought, Low Yields, and the Future of Vegetable Supply

    Onion and Cabbage Prices Surge by 57–87%: Drought, Low Yields, and the Future of Vegetable Supply

    The Decline of Bessonovsky Onion: Why a Once-Famous Russian Variety Disappeared from Fields

    The Decline of Bessonovsky Onion: Why a Once-Famous Russian Variety Disappeared from Fields

    Peruvian Asparagus Expands in Europe Despite Price Pressure: Strategies for Sustainable Growth

    Peruvian Asparagus Expands in Europe Despite Price Pressure: Strategies for Sustainable Growth

    Peru’s Agricultural Exports on Track to Hit Record $15 Billion by 2025 – What’s Driving the Boom?

    Peru’s Agricultural Exports on Track to Hit Record $15 Billion by 2025 – What’s Driving the Boom?

    Breaking Boundaries: How Belgorod State University is Pioneering Climate-Resistant Viticulture

    Breaking Boundaries: How Belgorod State University is Pioneering Climate-Resistant Viticulture

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Innovative Cherry Farming in Vorarlberg: High Yields, Smart Techniques, and Sustainable Practices

    Innovative Cherry Farming in Vorarlberg: High Yields, Smart Techniques, and Sustainable Practices

    Unseasonal Rains Wreak Havoc on Gujarat’s Onion Crop: Price Surge and Farmer Distress Loom

    Unseasonal Rains Wreak Havoc on Gujarat’s Onion Crop: Price Surge and Farmer Distress Loom

  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING
No Result
View All Result
  • NEWS
    Spain Boosts Agri-Food Sector with €875,750 Funding Program – Key Opportunities for Farmers and Industry Professionals

    Spain Boosts Agri-Food Sector with €875,750 Funding Program – Key Opportunities for Farmers and Industry Professionals

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    How Gen Z Farmers in China Are Revolutionizing Agriculture with Smart Farming Tech

    How Gen Z Farmers in China Are Revolutionizing Agriculture with Smart Farming Tech

    Border Alert: Contaminated Onion Shipment from Kazakhstan Blocked in Saratov – What Farmers Need to Know

    Border Alert: Contaminated Onion Shipment from Kazakhstan Blocked in Saratov – What Farmers Need to Know

    Onion and Cabbage Prices Surge by 57–87%: Drought, Low Yields, and the Future of Vegetable Supply

    Onion and Cabbage Prices Surge by 57–87%: Drought, Low Yields, and the Future of Vegetable Supply

    The Decline of Bessonovsky Onion: Why a Once-Famous Russian Variety Disappeared from Fields

    The Decline of Bessonovsky Onion: Why a Once-Famous Russian Variety Disappeared from Fields

    Peruvian Asparagus Expands in Europe Despite Price Pressure: Strategies for Sustainable Growth

    Peruvian Asparagus Expands in Europe Despite Price Pressure: Strategies for Sustainable Growth

    Peru’s Agricultural Exports on Track to Hit Record $15 Billion by 2025 – What’s Driving the Boom?

    Peru’s Agricultural Exports on Track to Hit Record $15 Billion by 2025 – What’s Driving the Boom?

    Breaking Boundaries: How Belgorod State University is Pioneering Climate-Resistant Viticulture

    Breaking Boundaries: How Belgorod State University is Pioneering Climate-Resistant Viticulture

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Innovative Cherry Farming in Vorarlberg: High Yields, Smart Techniques, and Sustainable Practices

    Innovative Cherry Farming in Vorarlberg: High Yields, Smart Techniques, and Sustainable Practices

    Unseasonal Rains Wreak Havoc on Gujarat’s Onion Crop: Price Surge and Farmer Distress Loom

    Unseasonal Rains Wreak Havoc on Gujarat’s Onion Crop: Price Surge and Farmer Distress Loom

  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING
No Result
View All Result
Vegetables News
Home Vegetables

Avocados From Mexico, Takis partner for soccer themed fall promotion

by Tatyana Ivanovich
September 22, 2022
in Vegetables
0
Avocados From Mexico, Takis partner for soccer themed fall promotion

The world’s biggest soccer event kicks off this November and Avocados From Mexico (AFM) and Takis snacks are scoring big with their new shopper marketing campaign, “Guackeepers Keep it Good,” helping fans bring the goodness of guac to their soccer viewing parties.

The number one selling brand of avocados and the Mexican brand of rolled corn tortilla chips are partnering to recruit two iconic soccer legends: Landon Donovan, one of the greatest American male players from the United States team, and Rafael Márquez, former Captain of the Mexico National team, described as the best defender in the team’s history, having played in five World Games soccer tournaments.

The two will be the official “Guackeepers” by always bringing delicious guac made with Avocados From Mexico and Takis snacks to the party. And since nearly half of the world’s population (3.5B) watched the 2018 World Games matches, this is the perfect moment for AFM to make soccer celebrations #AlwaysGood.

According to a Numerator Study, there is a 1.8x basket2 increase when avocados and Takis snacks are purchased together. And, 2022 will be the first time the World Games will take place in the fall – which is a priority season for AFM, as the brand has majority share of the avocado category October – December, with a 9.1% growth in volume sales from 2018 – 20213 during this time frame.

Because Avocados From Mexico bloom year-round in Michoacán and the region sends Hass avocados to the U.S. 365 days a year, they are perfect to bring and enjoy at soccer match viewing parties this fall.

The new “Guackeepers Keep it Good” promotional program includes in-store displays, consumer savings, digital engagement, and innovative recipe inspirations for fans, bringing the good times and good guac to life. Additionally, one lucky shopper will have the chance to win the ultimate Guackeepers sweepstakes, a trip to see any professional soccer match in the U.S. plus spending cash. Retailers are encouraged to request free “Guackeepers Keep It Good” promotional and merchandising materials from AFM while supplies last.

“What better way to celebrate soccer’s biggest event than with the good flavors of AFM and Takis snacks?” said Stephanie Bazan, Vice President of Shopper and Trade Marketing for Avocados From Mexico. “Our Guackeepers Keep it Good in-store merchandising strategy is designed to excite the soccer-obsessed and spark good times, elevating sales during this priority time period for our brand.”

The program offers shoppers a top-scoring combo including:

  • Savings with On-Pack Coupon: Shoppers can save $1 when they buy two Avocados From Mexico and one 9.9oz bag of Takis Rolled Tortilla Chips.
  • Sweepstakes: One lucky shopper will have the chance to win a sweepstakes for the ultimate Guackeepers event, a trip to see any pro soccer match in the U.S. plus spending cash.
  • Digital Engagement: Shoppers can interact with AFM and Takis snacks via Instagram, Facebook and Twitter, by scanning the QR code at display to receive tasty recipes.

“Watching the world’s most intense soccer event wouldn’t be complete without the right snacks, which made our decision to partner with Avocados From Mexico the perfect match,” said Sandra Peregrina, Marketing Director of Salty Snacks for Barcel USA. “As our favorite teams get ready to face the intensity of the games, we’re excited to invite fans to enter the ultimate Guackeepers sweepstakes and take their winning shot at a once-in-a-lifetime experience.”

To learn more about Avocados From Mexico’s robust year-round promotional activities and marketing efforts, visit www.avocadosfrommexico.com/shopper.

About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico (APEAM) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, Texas.

About Takis
Takis is the most well-known brand of Barcel USA, the US snack division of Grupo Bimbo. An exciting, young and fast-growing consumer packaged goods company headquartered in Coppell, Texas with a strong presence in the largest markets within U.S. territory. Takis snacks are no ordinary snacks; they are the most intense snacks in the world. With different varieties, such as Takis Rolled Tortilla Chips, Takis Waves (ridge potato chips), Takis Hot Nuts (double crunch snack nuts), Takis Stix (corn snacks), Takis Pop! (Ready-to-eat popcorn), Takis snacks are for the strong. The brave. The daring. www.barcel-usa.com/Takis.

Media Contact:
Ana Ambrosi
aambrosi@avocadosfrommexico.com

A source: https://www.producebluebook.com

Tags: avocadosMexico
Previous Post

Shipments of pepper from Kyrgyzstan were stopped at the Kurgan border

Next Post

Wildfire Smoke’s Influence on Potato Crops Under Study

Next Post
Wildfire Smoke’s Influence on Potato Crops Under Study

Wildfire Smoke’s Influence on Potato Crops Under Study

  • Home
  • Privacy Policy
  • Privacy Policy of vegetables.news app

© 2020-2024 VEGETABLES NEWS

No Result
View All Result
  • NEWS
  • AGROTECHNOLOGY
  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING

© 2020-2024 VEGETABLES NEWS