Farida’s entrepreneurial spirit shines through her journey of starting a fresh vegetable business with just IDR 100,000 ($7). Initially selling around 30 packs of vegetables, she earned approximately IDR 215,000 ($15), gradually expanding her product range and boosting her income significantly. Within a short span of three hours, she achieved sales totaling IDR 1 million (~$70), underscoring the rapid success of her business model.
Farida attributes her improved economic situation to her vegetable business, which not only meets her family’s daily needs but also enables her to manage her debts effectively. Moreover, she proudly mentions her ability to save for gold, reflecting the financial stability she has achieved through her entrepreneurial endeavor.
Farida’s story exemplifies how a simple yet innovative approach to selling fresh vegetables can lead to substantial economic improvement and personal financial growth, highlighting the potential of agriculture as a path to financial security and success.
