Yuksel Seeds Leads the Way in Prioritizing Farmer Needs and Confidence Building
Dennis Mwangi highlights the significance of result demonstration sites in Kenya’s agricultural landscape, emphasizing the positive impact on farmers’ confidence and decision-making processes.
In recent years, Kenya has become a diverse market for numerous seed companies seeking to introduce or maintain their brands. However, the unpredictable nature of agricultural inputs has often left farmers vulnerable to subpar products, leading to increased production costs and reduced yields.
Amidst this landscape, Yuksel Seeds stands out as an example of responsible and farmer-centric business practices. By establishing result demonstration sites prior to commercial sales of their inputs, Yuksel Seeds prioritizes transparency and efficacy, ensuring that farmers have the opportunity to witness the performance of their products firsthand.
Result demonstration sites serve as practical showcases where farmers can observe the effectiveness of various seed varieties and agricultural inputs in real-world conditions. These sites not only instill confidence in farmers but also enable them to make informed decisions about which products best suit their needs and optimize their agricultural practices.
Dennis Mwangi advocates for the widespread adoption of similar strategies by seed companies across Kenya, emphasizing the importance of building farmer trust and empowering them to make educated choices. By investing in result demonstration sites, companies can foster stronger relationships with farmers and contribute to the overall development of the agricultural sector in Kenya.
