Neelam Devi of Godda’s Mehrma block has become a beacon of successful entrepreneurship in agriculture. By taking a ₹50,000 loan from the Jharkhand State Livelihood Promotion Society (JSLPS), she initiated beetroot cultivation on her 1.5 bighas of land. This venture not only repaid her loan but also brought significant profit, demonstrating the potential of strategic farming practices.
Neelam allocated ₹20,000 of the loan to her beetroot farming venture. The remaining funds were invested in cucumber and pumpkin cultivation, diversifying her income sources. She pays back the loan in monthly installments of ₹2,000 to JSLPS.
The breakdown of her beetroot farming expenses is insightful: ₹5,000 for plowing, ₹6,000 for seeds, ₹5,000 for irrigation, and approximately ₹4,000 for fertilizers. With these investments, she successfully produced 25-30 quintals of beetroot, which she sold both wholesale and retail, earning nearly five times her initial investment.
Neelam’s methodical approach involved joining the Annapurna Mahila Mandal under JSLPS, which provided her with the necessary financial support and community backing. The local market dynamics allowed her to sell her produce efficiently, ensuring a steady income.
Her success highlights the impact of microloans and community support systems in rural India. By leveraging these resources, Neelam not only improved her financial stability but also showcased the viability of beetroot farming as a profitable venture.
Neelam Devi’s journey from taking a loan to achieving a substantial profit through beetroot farming serves as an inspiring model for small-scale farmers. Her story underscores the importance of strategic planning, proper resource allocation, and the benefits of joining agricultural support groups.
