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    From Permafrost to Paradise: How a Sakhalin Farmer is Growing Tropical Trees in Russia’s Far East

    From Permafrost to Paradise: How a Sakhalin Farmer is Growing Tropical Trees in Russia’s Far East

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    Turkey’s Deepening Food Crisis: How Soaring Prices Are Pushing Basic Nutrition Out of Reach

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    Omsk Region Harvest Update: Strong Potato and Vegetable Yields Signal Promising Season

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    Czech Buyers Flock to Polish Markets: A Boon for Farmers and a Lesson in Cross-Border Trade

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    The Science and Safety of Lactic Acid Fermentation: A Guide to Perfectly Fermented Vegetables

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    Cool Climate, Superior Taste: How Nagano’s ‘Shinshu 868’ Cabbage Thrives in Alpine Conditions

    Cool Climate, Superior Taste: How Nagano’s ‘Shinshu 868’ Cabbage Thrives in Alpine Conditions

    Extreme Heat and Food Price Spikes: How Climate Change is Disrupting Global Agriculture and Inflation

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    Extreme Heat and Food Price Spikes: How Climate Change is Disrupting Global Agriculture and Inflation

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    From Permafrost to Paradise: How a Sakhalin Farmer is Growing Tropical Trees in Russia’s Far East

    From Permafrost to Paradise: How a Sakhalin Farmer is Growing Tropical Trees in Russia’s Far East

    Kalmykia’s Water Revolution: How a 97 Million Ruble Irrigation Overhaul Will Transform Arid Agriculture

    Kalmykia’s Water Revolution: How a 97 Million Ruble Irrigation Overhaul Will Transform Arid Agriculture

    Turkey’s Deepening Food Crisis: How Soaring Prices Are Pushing Basic Nutrition Out of Reach

    Turkey’s Deepening Food Crisis: How Soaring Prices Are Pushing Basic Nutrition Out of Reach

    Omsk Region Harvest Update: Strong Potato and Vegetable Yields Signal Promising Season

    Omsk Region Harvest Update: Strong Potato and Vegetable Yields Signal Promising Season

    Czech Buyers Flock to Polish Markets: A Boon for Farmers and a Lesson in Cross-Border Trade

    Czech Buyers Flock to Polish Markets: A Boon for Farmers and a Lesson in Cross-Border Trade

    The Science and Safety of Lactic Acid Fermentation: A Guide to Perfectly Fermented Vegetables

    The Science and Safety of Lactic Acid Fermentation: A Guide to Perfectly Fermented Vegetables

    Cool Climate, Superior Taste: How Nagano’s ‘Shinshu 868’ Cabbage Thrives in Alpine Conditions

    Cool Climate, Superior Taste: How Nagano’s ‘Shinshu 868’ Cabbage Thrives in Alpine Conditions

    Extreme Heat and Food Price Spikes: How Climate Change is Disrupting Global Agriculture and Inflation

    Extreme Heat and Food Price Spikes: How Climate Change is Disrupting Global Agriculture and Inflation

    Typhoon Danas Aftermath: How Taiwan Stabilized Cabbage Supply and What Farmers Can Learn

    Typhoon Danas Aftermath: How Taiwan Stabilized Cabbage Supply and What Farmers Can Learn

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    Extreme Heat and Food Price Spikes: How Climate Change is Disrupting Global Agriculture and Inflation

    Extreme Heat and Food Price Spikes: How Climate Change is Disrupting Global Agriculture and Inflation

    Early Harvest Success in Altai Krai: Record Yields of Potatoes and Vegetables Signal Strong Season

    Early Harvest Success in Altai Krai: Record Yields of Potatoes and Vegetables Signal Strong Season

    Pre-Gorye Farmers Set to Harvest 620 Tons of Carrots and 820 Tons of Beets: Modern Techniques and High-Yield Varieties Drive Success

    Pre-Gorye Farmers Set to Harvest 620 Tons of Carrots and 820 Tons of Beets: Modern Techniques and High-Yield Varieties Drive Success

    Kizlyar District Kicks Off Vegetable Harvest: Challenges, Innovations, and Market Trends in Dagestan’s Agriculture

    Kizlyar District Kicks Off Vegetable Harvest: Challenges, Innovations, and Market Trends in Dagestan’s Agriculture

    Tymen Farmers Harvest Early: 300 Tons of Potatoes and Strong Belarusian Ties Boost Yields

    Tymen Farmers Harvest Early: 300 Tons of Potatoes and Strong Belarusian Ties Boost Yields

    Unlocking the Secrets of the CCT Gene Family in Chinese Cabbage: Key to Stress Resistance and Higher Yields

    Unlocking the Secrets of the CCT Gene Family in Chinese Cabbage: Key to Stress Resistance and Higher Yields

    Innovative Farming Success: How Gunwi County’s Science-Based Demonstration Farms Are Revolutionizing Agriculture

    Innovative Farming Success: How Gunwi County’s Science-Based Demonstration Farms Are Revolutionizing Agriculture

    Stabilizing Summer Cabbage and Radish Prices: South Korea’s Proactive Supply-Demand Management Strategy

    Stabilizing Summer Cabbage and Radish Prices: South Korea’s Proactive Supply-Demand Management Strategy

    Vegetable Price Surge in Ponorogo: Market Shifts, Supply Shortages, and What Farmers Should Know

    Vegetable Price Surge in Ponorogo: Market Shifts, Supply Shortages, and What Farmers Should Know

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Innovative Fresh Produce: Rijk Zwaan’s Tropical Sunshine Watermelon and Snack Peppers Lead the Way at Fruit Logistica 2024

by Tatyana Ivanovich
January 17, 2025
in Event, News, Processed products
0
Innovative Fresh Produce: Rijk Zwaan’s Tropical Sunshine Watermelon and Snack Peppers Lead the Way at Fruit Logistica 2024

At the upcoming Fruit Logistica 2024, Rijk Zwaan is showcasing some of the most exciting innovations in the fresh produce market. Among the highlights is the Tropical Sunshine watermelon, a strikingly bright yellow melon with a delectable sweet flavor. Developed through Rijk Zwaan’s breeding efforts and in partnership with retailers such as Woolworths, the Tropical Sunshine watermelon is already gaining traction in the market, adding vibrancy to supermarket shelves and delighting consumers. Its unique appearance and flavor profile are positioning it as a standout in the fruit category.

Another key feature at the event is the Tatayoyo®, a snack-sized, ready-to-eat pepper that has been awarded the Fruit Logistica Innovation Award 2023. This pepper is packed with flavor and is set to make its European debut this spring in Lidl stores, thanks to Rijk Zwaan’s collaboration with Scherpenhuizen in the Netherlands and Unica Group in Spain. The partnership aims to expand access to this delicious, bite-sized pepper, providing consumers with a healthy, flavorful snack option that fits into the growing trend of on-the-go eating.

Beyond product innovation, Rijk Zwaan emphasizes the importance of collaborative partnerships across the fresh produce value chain. The company works closely with its partners to create tailored solutions that address specific agricultural needs, from disease resistance to taste enhancement. A notable example is the partnership with Harvest House to develop a mini plum tomato that offers high resistance to the Tomato Brown Rugose Fruit Virus (ToBRFV), ensuring that farmers have a reliable crop while delivering the premium taste that consumers expect.

Additionally, Rijk Zwaan’s focus on resilience and taste is evident in their snack cucumber offering, which combines excellent flavor and a deep green color with strong resistance to mildew—benefiting growers such as the Fresh Valley Group.

Rijk Zwaan’s commitment to innovation is not limited to product development. The company views partnerships as essential to driving progress and enhancing the entire supply chain. Their collaborative approach helps ensure the availability of fresh, healthy vegetables for consumers worldwide.

At Fruit Logistica, Rijk Zwaan is not just about showcasing products, but about connecting with partners and industry professionals. The event provides a platform for discussing how joint innovations can shape the future of fresh produce, ensuring that the global supply of healthy vegetables meets consumer demands.

Moreover, Rijk Zwaan invites participants to visit their Retail Centre in Berlin, offering valuable insights into retail trends, consumer preferences, and innovations that can support the future of the fresh produce sector.

Rijk Zwaan is leading the charge in fresh produce innovation, offering products like the Tropical Sunshine watermelon and Tatayoyo® snack peppers that meet consumer demand for quality, taste, and convenience. Their commitment to strong partnerships, resilience in crops, and a focus on collaboration ensures the continued growth and evolution of the agricultural industry. As the sector adapts to new consumer trends, Rijk Zwaan’s efforts to stay ahead of the curve will help shape the future of fresh produce worldwide.

Tags: Agricultural Partnershipsconsumer preferencesCrop Resiliencefresh producefresh vegetable marketFruit Logisticainnovation in agricultureretail trendsRijk Zwaansnack cucumbersustainable farmingTatayoyo® peppersTomato brown rugose fruit virusTropical Sunshine watermelon
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