Agrieuropa Anticipates Increased Pepper Output Despite Challenges in Other Vegetables
According to FreshPlaza, Agrieuropa, a key player in Italy’s summer vegetable sector, is preparing to expand its pepper production next year following positive outcomes this season. Alberto Nocera, President of Agrieuropa, expressed satisfaction with the performance of their pepper crops, which began harvesting in June and will continue through October. The company is experiencing favorable prices and high demand for peppers, prompting plans to increase production volumes in the coming year.
In contrast, the market performance of other vegetables has been more variable. Nocera highlighted that while green Cornetto peppers, a new addition to Agrieuropa’s range, have been harvested since June, their market reception has been lukewarm compared to sweet peppers. Despite the fact that 80% of Cornetto pepper sales are directed towards the French market, competition from Moroccan imports—offering lower prices—has dampened sales growth. In Italy, the market has not absorbed large quantities of Cornetto peppers, leading to modest sales figures.
The company’s dark courgette production has met its goal of year-round availability, though summer field conditions have posed challenges. Higher exposure to virosis and lower yields in summer have resulted in less attractive pricing, though Agrieuropa has managed to maintain service levels and production workloads. Similarly, the cucumber campaign has seen increased transplants this year, but disappointing price levels have left the company less satisfied with this crop’s performance.
The watermelon campaign, a critical component of Agrieuropa’s summer business, has faced significant hurdles. Despite achieving satisfactory sales volumes early in the season, the overall market for watermelons suffered due to cooler temperatures in Europe, which reduced consumer demand. The expansion of watermelon cultivation across Europe has led to falling prices, making it difficult for Agrieuropa to cover production costs. The company remains hopeful for a rebound in demand and improved pricing in the near future.
Lastly, the introduction of mini watermelons into Agrieuropa’s product range has not met expectations. The season has been challenging due to poor prices, weak demand, and stiff competition from Spanish producers known for their lower pricing.
