Celebrating Achievements and Strengthening Bonds in the Vegetable Industry
FreshPlaza reports on Kultive’s milestone celebration marking its first decade in the vegetable industry, highlighted by a gathering of nearly 150 stakeholders. The event, held at Kultive’s partner SOPA’s packing station and culminating in a cocktail reception at Champvallins castle orangery, underscored the company’s strong relationships with growers and clients since its inception. Alexandre Picault, Kultive’s general and sales manager, expressed satisfaction with the event’s success and positive feedback received from attendees.
The anniversary festivities featured various attractions, including vegetable sushi prepared by produce trade ambassador Atef Barbouche and entertainment by renowned magician Jordane Dewost. Guests also enjoyed personalized photo souvenirs captured by photographer Romain Balagny, reinforcing the celebratory spirit of the occasion.
Reflecting on a Decade of Achievements and Certifications
Amidst celebrations, Kultive reaffirmed its commitment to quality and corporate social responsibility (CSR) through its numerous certifications, such as Demain la Terre and HEV. These certifications underscore Kultive’s proactive approach in meeting client demands for sustainably grown vegetables. The event included speeches by key figures like Jacky Cheron and Adrien Quaak, highlighting the company’s evolution and future ambitions.
Embracing New Generations and Innovations
A notable aspect of the anniversary was the introduction of young producers who have recently joined Kultive. These individuals, many from family farms or bringing fresh perspectives from outside, are integral to Kultive’s future. Their initiatives, such as introducing new eggplant varieties like Blanche and Graffiti, exemplify their role in driving innovation within the company. The presence of fifteen young growers at the event underscored their commitment to the industry’s future and their integration into Kultive’s management structure.
A Company Rooted in Human Values
Throughout its journey, Kultive has prioritized strong human values and a close-knit relationship with its growers. This approach, evident in the composition of its grower-shareholder board of directors, reflects Kultive’s ethos as a company built on trust and collaboration. The company’s marketing strategy emphasizes technical expertise and personalized support for each grower, ensuring mutual success and sustainability.
Looking Ahead: Ambitions for the Next Decade
Looking forward, Kultive aims to sustain its growth trajectory while preserving its core values of freshness, proximity, and sustainable practices. The company intends to expand its product range, strengthen marketing efforts, and foster internal and external growth, all while maintaining its unique identity rooted in human-centric principles.
