On September 17th, Thành Cương Sơn La Co., Ltd. in collaboration with Sendo Farm, organized a livestream to help sell cabbage for farmers involved in the Sơn La Agricultural Cooperative in Chiềng Ban, Mai Sơn District. The initiative provided a direct connection between producers and consumers, part of a broader strategy to stabilize the vegetable market in the wake of recent weather-related disruptions.
The Sơn La Agricultural Cooperative has established a robust system for growing safe vegetables, with over 8.1 hectares of specialized cultivation and an additional 36.9 hectares of contracted land with households in Chiềng Ban, Chiềng Mung, and Đông Sang. This cooperative adheres to strict production standards, known as the “5 No’s”: no overuse of chemical fertilizers, no application of unauthorized pesticides, no neglect of organic microbial fertilizers, no use of genetically modified seeds, and no use of chemical growth stimulants.
Through the livestream event, Sendo Farm facilitated the sale of 5 tons of cabbage, delivering the produce directly to consumers at a price of 39,900 VND for 2-2.5 kilograms of cabbage. This competitive price was especially appreciated by urban customers, as the price of cabbage in Hanoi had risen due to off-season supply issues and flooding that left many agricultural fields waterlogged. The livestream allowed customers to not only purchase high-quality produce but also directly support farmers affected by recent natural disasters.
The Role of Technology in Modern Agriculture
The use of livestreaming as a sales platform reflects a growing trend in the agricultural industry, where farmers are adopting technology to enhance their market reach. Platforms like Sendo Farm are crucial in connecting rural producers to urban consumers, providing transparency and a more direct supply chain. In the case of Thành Cương Sơn La Co., Ltd., their inclusion in the Hanoi essential goods market stabilization program for 2024 underscores the importance of ensuring consistent and safe food supplies for large urban centers.
Additionally, by employing technology, Sơn La’s agricultural cooperatives can mitigate the effects of seasonal price fluctuations and extreme weather events, such as the recent floods that devastated crops across Vietnam. Livestreaming sales not only help farmers secure immediate income but also foster long-term customer relationships, built on trust and the assurance of safe, high-quality produce.
Agricultural Sustainability and Market Stability
The “5 No’s” production process adopted by the Sơn La Agricultural Cooperative ensures sustainable farming practices that prioritize both environmental health and consumer safety. The absence of GM seeds and restricted use of chemical inputs aligns with global trends toward organic and eco-friendly agriculture. These practices are not only beneficial for the land but also meet the growing consumer demand for traceable, safe, and responsibly grown food.
By scaling these practices across larger farming areas and promoting them through modern platforms like livestreams, Sơn La’s cooperatives are setting a precedent for sustainable, technology-integrated farming. As the weather continues to challenge traditional agricultural methods, these innovative approaches will be essential for ensuring resilience in the face of future uncertainties.
The collaboration between Thành Cương Sơn La Co., Ltd., Sendo Farm, and local farmers showcases a forward-thinking approach to agriculture. By combining sustainable farming practices with digital marketing tools, Sơn La’s farmers are not only recovering from natural disasters but also establishing a more stable and direct relationship with consumers. This model offers hope for other regions facing similar challenges and highlights the role of technology in modernizing agriculture.
