In a major development for the food wholesale industry, METRO Serbia has inaugurated a cutting-edge logistics and distribution hub in Dobanovci. Spanning 15,000 square meters, the facility features four distinct temperature zones to accommodate a wide range of perishable and non-perishable goods. The new center is expected to revolutionize METRO Serbia’s supply chain by ensuring faster and more efficient deliveries nationwide.
Key Features and Technological Innovations: The center employs advanced, eco-friendly refrigeration systems that align with METRO’s sustainability goals. These technologies are crucial for reducing carbon emissions and energy consumption, addressing growing environmental concerns among agricultural stakeholders. Furthermore, the logistics hub’s design meets stringent international standards, showcasing METRO’s commitment to quality and environmental responsibility.
Workforce and Economic Impact: With 110 employees working at the new site, METRO Serbia aims to boost local employment while improving service delivery to customers, including independent retailers and the hospitality sector. The strategic investment comes as METRO Serbia has undergone a comprehensive transformation, optimizing its operations to better serve professional clients and adapt to evolving market needs.
Strategic Significance and Future Plans
Since entering the Serbian market in 2005, METRO has established itself as a reliable partner for food service providers and independent traders. The company operates nine stores in key cities such as Belgrade, Novi Sad, and Niš. The opening of the Dobanovci facility is a pivotal step in METRO’s long-term strategy to expand Food Service Distribution (FSD) as the primary growth driver. By 2030, METRO aims to triple its delivery sales as part of its ambitious multichannel business model.
A critical element of this expansion plan is the METRO franchise program, Jutro, which empowers small, independent store owners to scale their operations sustainably. By offering tailored solutions and a diverse product portfolio, METRO is positioning itself to support local businesses more effectively.
METRO Serbia’s new logistics center in Dobanovci represents a significant leap forward in food distribution, emphasizing efficiency, sustainability, and customer focus. The strategic investment not only strengthens METRO’s market presence but also sets a precedent for eco-friendly logistics solutions. As METRO continues to innovate, the company is well-poised to meet the growing demands of Serbia’s evolving food and retail sectors.
