On Monday morning, the doors to a newly redesigned Netto market opened in Oranienburg, Germany, at Germendorfer Allee 16c. This new concept will serve as a blueprint for upcoming renovations of Netto stores across the region. With a focus on regional products and an enhanced shopping experience, the store showcases a fresh approach that appeals to the growing demand for local goods and sustainable shopping practices.
A Focus on Regionality
One of the standout features of the new market design is its emphasis on regional products. Shoppers are greeted by a spacious fruit and vegetable section that highlights an extensive selection of locally sourced produce. These regional items are prominently displayed alongside fresh regional meat offerings, allowing customers to easily identify and support local agriculture. This regional focus is reinforced by Netto’s “GO Regio” brand, which will continue expanding within the dry goods section, providing shoppers with clear and easy-to-navigate options.
Modern Design and Layout
The store’s modern Scandinavian design combines dark colors with real wood, creating an inviting and pleasant shopping atmosphere. The new layout not only looks modern but also offers convenience and functionality. The overall design is customer-centric, with more space and better organization for products, ensuring that the 2,300 daily-use items are easy to find. Among the updates is a convenience section that has doubled in size, offering ready-to-eat snacks, salads, smoothies, and coffee drinks for busy shoppers.
Community Engagement
In line with its commitment to fostering community spirit, Netto has introduced a “community board” at the entrance of the store. This board provides customers with the opportunity to connect with one another, share information, or leave notices. Another community-centered initiative allows customers to donate their bottle refund directly to the local Oranienburger Tafel, a charity supporting those in need.
Enhanced Digital Communication
Netto has also incorporated digital communication into the shopping experience. Digital displays located at the entrance, in the fresh produce section, and above the cash registers provide up-to-date information on promotions, product recommendations, and even recipes. This integrated approach ensures that shoppers are informed and engaged throughout their visit.
Netto’s new market concept in Oranienburg signals a significant shift towards regionality, customer convenience, and modern design. By emphasizing local products, offering a better shopping experience, and integrating digital tools, Netto is setting a new standard for grocery shopping in Germany. This fresh approach not only benefits customers but also strengthens ties with regional producers, making it a win-win for all involved.
