Peru’s avocado industry faced significant challenges in 2024, primarily due to unfavorable weather conditions that led to a 9% reduction in production. However, the industry was able to turn adversity into opportunity, ending the season with record export earnings. According to reports, Peru exported nearly 587,000 tons of avocados, generating approximately $1.26 billion USD. The key to this positive outcome was a sharp increase in international avocado prices, with the average price per kilogram rising by 34% to $2.15 USD.
Europe remained the largest importer of Peruvian avocados, accounting for 68% of total exports, followed by the United States with 14%. Despite a general decline in European imports due to economic slowdowns and shifts in consumer demand, the rise in prices more than compensated for the decrease in volume. Strategic planning by Peruvian exporters, including better timing of shipments and targeting high-demand markets, contributed to this favorable result.
The 2024 season was also marked by a focus on exporting underdeveloped fruits to markets that were able to process and ripen them to full maturity. This approach allowed Peru to meet demand without compromising fruit quality, maintaining its reputation as a reliable supplier of premium avocados.
In addition to market dynamics, Peru’s avocado industry benefited from increasing global demand for healthy, nutrient-rich foods. Avocados, rich in healthy fats and other essential nutrients, continue to grow in popularity, especially in regions like Europe and North America, where consumers are increasingly focused on health and wellness.
The ability to adapt and thrive in challenging conditions demonstrates the resilience of Peru’s avocado industry. With a strategic emphasis on quality and market diversification, Peru has solidified its position as one of the world’s leading avocado exporters, second only to Mexico. The 2024 season, projected to conclude with 591,000 tons of avocados and exports valued at $1.27 billion USD, highlights the industry’s success in overcoming climatic setbacks through pricing strategies and market foresight.
Peru’s avocado season in 2024 serves as a testament to the resilience and adaptability of its agricultural sector. Despite a 9% decline in production due to adverse weather conditions, the industry managed to significantly increase export revenues thanks to higher global prices and effective market strategies. By focusing on quality, targeting key markets, and leveraging the growing demand for healthy foods, Peru’s avocado industry is poised for continued success in the global market.
