In October 2024, Peru exported 7,253 tons of strawberries, generating $13.7 million in revenue. This marked a 70% increase in volume and a 75% rise in value compared to October 2023. The average export price per kilogram also climbed by 3%, reaching $1.89. This surge highlights Peru’s ability to capitalize on favorable market conditions and high demand during the peak export month.
Year-to-Date Performance: A Decline in Exports
Despite the October success, Peru’s strawberry exports between January and October 2024 totaled 17,872 tons, a 31% decline compared to the same period in 2023. The total export value dropped by 24%, amounting to $32.6 million.
Key Market Insights
- Global Demand Dynamics:
- The spike in October aligns with seasonal demand in key markets, particularly in North America and Europe.
- Despite this, overall global demand for Peruvian strawberries may have been tempered by competition from other suppliers such as Mexico and the U.S.
- Pricing Trends:
The 3% increase in average price per kilogram reflects a growing appreciation for the quality of Peruvian strawberries, even amid reduced export volumes. - Export Challenges:
- Weather irregularities and logistical issues may have contributed to the annual decline.
- Rising production costs and post-harvest inefficiencies could also be factors limiting year-round export growth.
Opportunities for Growth
- Diversifying Export Markets:
Expanding into untapped regions, such as the Middle East and Asia, could help Peru stabilize export volumes. - Sustainable Farming Practices:
Leveraging organic and eco-friendly production methods could enhance Peru’s reputation as a premium strawberry supplier. - Improved Logistics:
Investments in cold-chain infrastructure and efficient shipping could reduce post-harvest losses and improve export consistency.
Peru’s strawberry sector demonstrated resilience and potential in October 2024, achieving significant growth in a challenging year. However, the annual decline highlights the need for strategic adjustments to address production, logistical, and market challenges. By focusing on quality, sustainability, and market diversification, Peru can strengthen its position as a global strawberry exporter.
