The Netherlands, the United States, and Spain have emerged as the top destinations for Peruvian avocados, collectively accounting for a significant portion of the export market.
- Netherlands: The Dutch market remains the largest importer of Peruvian avocados, accounting for 27% of total exports. In June 2024, the Netherlands imported 31,737 tons of avocados, valued at $63 million USD. Notably, while the volume remained stable, the value increased by 43%, demonstrating the impact of higher prices.
- United States: The U.S. market followed closely, receiving 27,038 tons of avocados worth $57.3 million USD, making up 25% of Peru’s avocado exports. The U.S. saw a 13% increase in volume and a 37% increase in value, with prices averaging $2.12 USD per kilogram, higher than the overall average.
- Spain: Spain imported 21,047 tons of avocados for a total of $39 million USD, representing 17% of the export share. The Spanish market experienced the most significant growth, with a 20% increase in volume and a 66% rise in value, driven by an average price of $1.85 USD per kilogram.
The Economic Impact and Future Outlook
The dynamics of Peru’s avocado export market reflect broader trends in global agriculture, where quality and pricing strategies are increasingly influencing trade outcomes. The significant price increases across key markets indicate strong demand for Peruvian avocados, even as the supply has tightened.
Several factors may contribute to this trend, including global supply chain challenges, climatic conditions affecting crop yields, and shifts in consumer preferences towards premium, sustainably sourced products. For Peruvian avocado growers and exporters, these conditions present both challenges and opportunities. While maintaining high production standards and meeting global demand can be challenging, the premium prices being commanded in major markets offer a compelling incentive.
This trend also underscores the importance of strategic market positioning and the ability to adapt to changing market conditions. Peru’s success in sustaining and even growing the value of its avocado exports amid declining volumes is a testament to its robust agricultural strategies and market foresight.
The Peruvian avocado export market in 2024 highlights a critical shift towards value over volume, with significant price increases driving a rise in overall export revenues. As global demand for avocados continues to grow, Peru’s ability to navigate these market dynamics will be key to sustaining its position as a leading exporter in this lucrative segment. The focus on quality and strategic market engagement appears to be paying off, setting a strong foundation for continued success in the global market.
