Aldi’s commitment to UK suppliers is evident as it celebrates this strong partnership, with £1.3 billion spent in 2023 alone. Don’t miss the Super Six promotion starting May 30th featuring Aldi’s succulent asparagus cooking tips!
Situated in the heart of Herefordshire, Freshfields is a testament to generations of farming experience, culminating in a decade-long journey to asparagus perfection. Since 2014, the family-run business has carefully cultivated its crop, supplying two million pristine British asparagus spears to Aldi shelves across the country every year.
Freshfields’ roots run deep and span over a century of agricultural heritage. Their unwavering commitment to quality and sustainability has not only ensured a consistent supply of premium products, but has also led to a fruitful partnership with Aldi, the UK’s strong champion of local sourcing.
Jack Hawkins, farm manager at Freshfields, echoes this sentiment, highlighting their shared commitment to British grown excellence. “At Freshfields we don’t just grow asparagus; we cherish a legacy of quality and tradition,” he notes, highlighting Aldi’s key role in their growth journey.
Julie Ashfield, Aldi UK’s managing director of purchasing, reinforces Aldi’s ongoing support for homegrown talent, citing Freshfields as a cornerstone of its supplier network. With a £1.3 billion investment in 2023 alone and a spirit of collaboration, Aldi continues to support UK suppliers such as Freshfields, ensuring their products grace dinner tables across the country.
Ahead of Super Six, marking two weeks of delicious asparagus delights starting May 30, the Freshfields story serves as a beacon of sustainability and innovation in the agricultural landscape. From field to fork, their story represents the fruitful interplay of tradition and progress, laying the foundation for a sustainable future for agriculture.
