Consistent Yield and Diverse Offerings Drive Market Stability
California’s kale production is thriving, with ample supplies reported by Ratto Bros, Inc. Both green kale and Lacinato kale, also known as Tuscan, Italian, or black kale, are being harvested abundantly in Modesto, California. The supply levels are comparable to those of the previous year, ensuring a stable market presence.
Other regions across California are also contributing to the kale supply, supplemented by local sources from various parts of the country. These local deals continue until cooler temperatures impact production.
Steady Demand for Versatile Kale
Kale has transitioned from being a mere garnish to a staple ingredient in various dishes such as salads, sautés, soups, and smoothies. Frank Ratto from Ratto Bros highlights this shift, noting that kale’s popularity extends even to children, thanks to early exposure and the promotion of its health benefits.
The company supports this demand by offering kale in various forms. Customers can choose from bunches or value-added packages by variety, including organic options. This diversification caters to different market needs and consumer preferences.
Pricing Influences and Market Dynamics
While there is a slight increase in pricing compared to last year, primarily due to higher agricultural production costs in California, the market also shows a significant pricing gap. This discrepancy is attributed to varying cultivation practices and quality standards. Higher prices are often seen in products grown with superior cultivation practices, proper cooling and storage, and stringent food safety measures.
Frank Ratto explains, “There is extremely high and low pricing—you’ll see it for $10 somewhere and you’ll also see it for $16 somewhere else. Those with the higher prices are the ones growing it with good cultivation practices, standard operating procedures, and are properly cooling and storing the product to maintain its integrity and have food safety practices in place.”
