ITQI Recognition Highlights Tatayoyo and Sweet Palermo’s Superiority in Flavor and Appeal
FreshPlaza reports on Rijk Zwaan’s recent accolades from the International Taste Institute (ITQI), underscoring their commitment to quality and consumer satisfaction. Last week, the renowned institute awarded top honors to Rijk Zwaan’s Tatayoyo and Sweet Palermo sweet peppers, affirming their exceptional taste and versatile applications.
Tatayoyo, celebrated for its burst of flavor and convenient snacking size, received the prestigious three-star rating from the ITQI jury. This recognition marks the second time Tatayoyo has achieved the highest accolade, emphasizing its distinctiveness among snack peppers. The award highlights Tatayoyo’s appeal not only in taste but also in practicality, making it ideal for on-the-go consumption.
Sweet Palermo, known for its sweeter profile compared to traditional sweet peppers, earned accolades for its vibrant colors and superior taste. The red variant, a consumer favorite for its balanced sweetness, garnered a notable two-star rating. However, it was the yellow sweet pointed pepper that stole the show with a remarkable three-star rating, signifying outstanding quality and flavor superiority.
Rijk Zwaan’s strategic focus on these products extends beyond taste alone. The company leverages these accolades to strengthen their brand narrative across the supply chain, educating consumers about the unique benefits and versatility of Tatayoyo and Sweet Palermo peppers. This approach aligns with Rijk Zwaan’s commitment to innovation and consumer satisfaction, ensuring these peppers stand out in both taste and market appeal.
