• Latest
  • Trending
Strong Roots and McCain Announce Partnership to Grow Plant-Based Product Range Globally

Strong Roots and McCain Announce Partnership to Grow Plant-Based Product Range Globally

December 9, 2021
The 1.6 Kg Beetroot: Analyzing a Backyard Anomaly and Its Lessons for Commercial Production

The 1.6 Kg Beetroot: Analyzing a Backyard Anomaly and Its Lessons for Commercial Production

September 4, 2025
Precision and Pace: A Case Study in Efficient Sugar Beet Harvesting at Progress-Vertelishki

Precision and Pace: A Case Study in Efficient Sugar Beet Harvesting at Progress-Vertelishki

September 4, 2025
Belarus’ Ambitious Target: Breaking the 5 Million Ton Sugar Beet Barrier in 2025

Belarus’ Ambitious Target: Breaking the 5 Million Ton Sugar Beet Barrier in 2025

September 3, 2025
Kuban’s Beet Harvest Surpasses 1.5M Tons: A Deep Dive into Yield Disparities and the Domestic Seed Revolution

Kuban’s Beet Harvest Surpasses 1.5M Tons: A Deep Dive into Yield Disparities and the Domestic Seed Revolution

September 3, 2025
Bashkiria’s Sugar Beet Boom: Decoding a Record 478 c/ha Yield and Its Impact on Processing

Bashkiria’s Sugar Beet Boom: Decoding a Record 478 c/ha Yield and Its Impact on Processing

September 2, 2025
First Sugar of the Season: Zainsk Plant Launches 24/7 Campaign with 8k Tonne Daily Capacity

First Sugar of the Season: Zainsk Plant Launches 24/7 Campaign with 8k Tonne Daily Capacity

September 2, 2025
Seed Sovereignty: How Jeju Island is Breaking Free from Foreign Carrot Seed Dependence

Seed Sovereignty: How Jeju Island is Breaking Free from Foreign Carrot Seed Dependence

September 1, 2025
The August Advantage: How Potassium-Phosphate Nutrition Unlocks Unprecedented Carrot Quality and Yield

The August Advantage: How Potassium-Phosphate Nutrition Unlocks Unprecedented Carrot Quality and Yield

August 31, 2025
The Final Countdown: How Three Weeks of Strategic Nutrition Can Transform Your Carrot Harvest

The Final Countdown: How Three Weeks of Strategic Nutrition Can Transform Your Carrot Harvest

August 31, 2025
Mobilizing a Nation: Mongolia’s Unconventional Strategy to Secure Its Harvest

Mobilizing a Nation: Mongolia’s Unconventional Strategy to Secure Its Harvest

August 30, 2025
Cracking the Code: Understanding and Preventing Carrot Fractures for Optimal Yield

Cracking the Code: Understanding and Preventing Carrot Fractures for Optimal Yield

August 30, 2025
The August Mistake: Why Premature Harvest Robs Root Crops of Weight and Nutrients

The August Mistake: Why Premature Harvest Robs Root Crops of Weight and Nutrients

August 29, 2025
  • Company
Thursday, September 4, 2025
Vegetables News
  • NEWS
    The 1.6 Kg Beetroot: Analyzing a Backyard Anomaly and Its Lessons for Commercial Production

    The 1.6 Kg Beetroot: Analyzing a Backyard Anomaly and Its Lessons for Commercial Production

    Precision and Pace: A Case Study in Efficient Sugar Beet Harvesting at Progress-Vertelishki

    Precision and Pace: A Case Study in Efficient Sugar Beet Harvesting at Progress-Vertelishki

    Belarus’ Ambitious Target: Breaking the 5 Million Ton Sugar Beet Barrier in 2025

    Belarus’ Ambitious Target: Breaking the 5 Million Ton Sugar Beet Barrier in 2025

    Kuban’s Beet Harvest Surpasses 1.5M Tons: A Deep Dive into Yield Disparities and the Domestic Seed Revolution

    Kuban’s Beet Harvest Surpasses 1.5M Tons: A Deep Dive into Yield Disparities and the Domestic Seed Revolution

    Bashkiria’s Sugar Beet Boom: Decoding a Record 478 c/ha Yield and Its Impact on Processing

    Bashkiria’s Sugar Beet Boom: Decoding a Record 478 c/ha Yield and Its Impact on Processing

    First Sugar of the Season: Zainsk Plant Launches 24/7 Campaign with 8k Tonne Daily Capacity

    First Sugar of the Season: Zainsk Plant Launches 24/7 Campaign with 8k Tonne Daily Capacity

    Seed Sovereignty: How Jeju Island is Breaking Free from Foreign Carrot Seed Dependence

    Seed Sovereignty: How Jeju Island is Breaking Free from Foreign Carrot Seed Dependence

    The August Advantage: How Potassium-Phosphate Nutrition Unlocks Unprecedented Carrot Quality and Yield

    The August Advantage: How Potassium-Phosphate Nutrition Unlocks Unprecedented Carrot Quality and Yield

    The Final Countdown: How Three Weeks of Strategic Nutrition Can Transform Your Carrot Harvest

    The Final Countdown: How Three Weeks of Strategic Nutrition Can Transform Your Carrot Harvest

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    Israel’s Water Crisis Reaches Breaking Point: Agriculture Bears Brunt of Unprecedented Drought

    Israel’s Water Crisis Reaches Breaking Point: Agriculture Bears Brunt of Unprecedented Drought

    Kazakhstan’s Agri-Strategic Pivot: A Data-Driven Shift from Wheat to Value-Added Crops

    Kazakhstan’s Agri-Strategic Pivot: A Data-Driven Shift from Wheat to Value-Added Crops

    Pushing the Climate Envelope: Kaliningrad Farmer Targets 15-Ton Watermelon Harvest

    Pushing the Climate Envelope: Kaliningrad Farmer Targets 15-Ton Watermelon Harvest

    Hungary’s Sour Cherry Crisis: Frost Decimates Harvest While Global Demand Soars

    Hungary’s Sour Cherry Crisis: Frost Decimates Harvest While Global Demand Soars

    Cabbage Compound Breaks Down Dental Plaque by 90% – A Game Changer for Oral Health and Agriculture

    Cabbage Compound Breaks Down Dental Plaque by 90% – A Game Changer for Oral Health and Agriculture

    Winter Warriors: The Cold-Hardy Vegetables That Defy Frozen Soil and Keep Growing

    Winter Warriors: The Cold-Hardy Vegetables That Defy Frozen Soil and Keep Growing

    Tula Region Showcases Agricultural Drones at ‘Future Technologies’ Forum: How UAVs Are Revolutionizing Farming

    Tula Region Showcases Agricultural Drones at ‘Future Technologies’ Forum: How UAVs Are Revolutionizing Farming

    Breaking Boundaries: Sakhalin Farmer Successfully Grows Watermelons in Russia’s Far North

    Breaking Boundaries: Sakhalin Farmer Successfully Grows Watermelons in Russia’s Far North

    Frost Wipes Out 95% of Kuban’s Blueberry Crop: A Cautionary Tale of Climate Risks

    Frost Wipes Out 95% of Kuban’s Blueberry Crop: A Cautionary Tale of Climate Risks

  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING
No Result
View All Result
  • NEWS
    The 1.6 Kg Beetroot: Analyzing a Backyard Anomaly and Its Lessons for Commercial Production

    The 1.6 Kg Beetroot: Analyzing a Backyard Anomaly and Its Lessons for Commercial Production

    Precision and Pace: A Case Study in Efficient Sugar Beet Harvesting at Progress-Vertelishki

    Precision and Pace: A Case Study in Efficient Sugar Beet Harvesting at Progress-Vertelishki

    Belarus’ Ambitious Target: Breaking the 5 Million Ton Sugar Beet Barrier in 2025

    Belarus’ Ambitious Target: Breaking the 5 Million Ton Sugar Beet Barrier in 2025

    Kuban’s Beet Harvest Surpasses 1.5M Tons: A Deep Dive into Yield Disparities and the Domestic Seed Revolution

    Kuban’s Beet Harvest Surpasses 1.5M Tons: A Deep Dive into Yield Disparities and the Domestic Seed Revolution

    Bashkiria’s Sugar Beet Boom: Decoding a Record 478 c/ha Yield and Its Impact on Processing

    Bashkiria’s Sugar Beet Boom: Decoding a Record 478 c/ha Yield and Its Impact on Processing

    First Sugar of the Season: Zainsk Plant Launches 24/7 Campaign with 8k Tonne Daily Capacity

    First Sugar of the Season: Zainsk Plant Launches 24/7 Campaign with 8k Tonne Daily Capacity

    Seed Sovereignty: How Jeju Island is Breaking Free from Foreign Carrot Seed Dependence

    Seed Sovereignty: How Jeju Island is Breaking Free from Foreign Carrot Seed Dependence

    The August Advantage: How Potassium-Phosphate Nutrition Unlocks Unprecedented Carrot Quality and Yield

    The August Advantage: How Potassium-Phosphate Nutrition Unlocks Unprecedented Carrot Quality and Yield

    The Final Countdown: How Three Weeks of Strategic Nutrition Can Transform Your Carrot Harvest

    The Final Countdown: How Three Weeks of Strategic Nutrition Can Transform Your Carrot Harvest

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    Israel’s Water Crisis Reaches Breaking Point: Agriculture Bears Brunt of Unprecedented Drought

    Israel’s Water Crisis Reaches Breaking Point: Agriculture Bears Brunt of Unprecedented Drought

    Kazakhstan’s Agri-Strategic Pivot: A Data-Driven Shift from Wheat to Value-Added Crops

    Kazakhstan’s Agri-Strategic Pivot: A Data-Driven Shift from Wheat to Value-Added Crops

    Pushing the Climate Envelope: Kaliningrad Farmer Targets 15-Ton Watermelon Harvest

    Pushing the Climate Envelope: Kaliningrad Farmer Targets 15-Ton Watermelon Harvest

    Hungary’s Sour Cherry Crisis: Frost Decimates Harvest While Global Demand Soars

    Hungary’s Sour Cherry Crisis: Frost Decimates Harvest While Global Demand Soars

    Cabbage Compound Breaks Down Dental Plaque by 90% – A Game Changer for Oral Health and Agriculture

    Cabbage Compound Breaks Down Dental Plaque by 90% – A Game Changer for Oral Health and Agriculture

    Winter Warriors: The Cold-Hardy Vegetables That Defy Frozen Soil and Keep Growing

    Winter Warriors: The Cold-Hardy Vegetables That Defy Frozen Soil and Keep Growing

    Tula Region Showcases Agricultural Drones at ‘Future Technologies’ Forum: How UAVs Are Revolutionizing Farming

    Tula Region Showcases Agricultural Drones at ‘Future Technologies’ Forum: How UAVs Are Revolutionizing Farming

    Breaking Boundaries: Sakhalin Farmer Successfully Grows Watermelons in Russia’s Far North

    Breaking Boundaries: Sakhalin Farmer Successfully Grows Watermelons in Russia’s Far North

    Frost Wipes Out 95% of Kuban’s Blueberry Crop: A Cautionary Tale of Climate Risks

    Frost Wipes Out 95% of Kuban’s Blueberry Crop: A Cautionary Tale of Climate Risks

  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING
No Result
View All Result
Vegetables News
Home Company

Strong Roots and McCain Announce Partnership to Grow Plant-Based Product Range Globally

by Viktor Kovalev
December 9, 2021
in Company
0
Strong Roots and McCain Announce Partnership to Grow Plant-Based Product Range Globally

Toronto, Canada and New York, United States – 8 December 2021 – Strong Roots, a leading plant-based frozen food company and McCain Foods, the family-owned world leader in frozen potato specialties and appetizers, today announced a strategic partnership, with McCain Foods investing $55 million USD in Strong Roots to take a minority stake in the business. The partnership enables Strong Roots and McCain Foods to continue meeting the rising consumer demand for healthy and natural food globally.

Strong Roots and McCain Foods will work together to leverage both companies’ complementary strengths to continue Strong Roots’ rapid growth and further its mission to “fix the freezer aisle” and provide plant-based, environmentally responsible, positive food choices, for everyone – globally and impactfully. Strong Roots will continue to operate in an independent capacity.

Strong Roots will use McCain Foods’ global presence to expand its own footprint in existing markets, including GB, Ireland, United States, and to enter new markets working with new retailers. The partnership will also allow Strong Roots to expand into the foodservice market through McCain Foods’ out-of-home network.

Partnering with Strong Roots, McCain Foods will gain an expanded product portfolio that reaches out to the rising number of consumers looking for healthy, natural and simple meals that are tasty and include real fruits and vegetables.

The partnership also bolsters McCain Foods’ commitment to planet-friendly foods. Strong Roots is focused on creating products that are sustainably farmed, shipped and sold, and was the first Irish plant-based food business awarded a B Corp Certificate in 2020.

Samuel Dennigan, Strong Roots Founder and CEO, said: “As food producers, our role is to be better, food can be better, and our duty is to lead the betterment of ingredients, sourcing, packaging, process and taste, at the same time as working with our partners to achieve this.

“Working in partnership with McCain Foods means that we are able to grow our brand and the values it stands for, while providing us at Strong Roots with the resources and capabilities we need to see change through globally and impactfully.”

Max Koeune, President & CEO of McCain Foods, said: “Since the McCain family founded McCain Foods in 1957, our entrepreneurial roots and passionate focus on creating the best tasting food has led to us being at the centre of mealtimes for generations.

“That’s why we’re so excited to be partnering with Strong Roots, a company that not only aligns with our innovative approach to creating food, but also helps us grow our portfolio of healthier food that meets changing consumer demands in a sustainable way. We’re looking forward to working with Samuel and the Strong Roots team to help bring a healthy range into more homes across the world.”

Howard Snape, Regional President of McCain GB & Ireland, said: “As a family-run business, we take a long-term approach to everything we do, whether that’s focusing on making our products in a sustainable way to support the planet, or ensuring our food continues to meet constantly changing consumer needs.

“Strong Roots is a company that not only focuses strongly on sustainability but is also doing incredible work to grow the range of healthy frozen foods available when consumers are looking for it most.”

Today’s strategic partnership follows several years of rapid growth for Strong Roots since its inception in 2015. The food producer’s range of cauliflower hash browns, mixed root vegetable fries, bites and burgers, became a firm favourite of people in Ireland, the UK and the US, looking for a convenient plant-based option.

For McCain Foods, the announcement complements a series of investments in recent years ensuring the leading food producer continues to meet the changing consumer tastes globally. Examples include its investment in The Simple Root, a plant-based food producer offering dairy alternative products, SIMULATE, a plant-based chicken nugget alternative, and GoodLeaf Farms, an indoor vertical farming company that grows nutritious, delicious and sustainable leafy greens.

In connection with the transaction, Goode Partners LLC, a New York-based consumer private equity fund, which led the Series A investment in Strong Roots, is exiting the Board of Strong Roots and selling its shareholding, marking a successful exit for the investors.

Tags: Strong Roots
Previous Post

Process optimisation and innovative product opportunities with Pulsed Electric Field technology

Next Post

Platform launched for new agriculture sensor development

Next Post
Platform launched for new agriculture sensor development

Platform launched for new agriculture sensor development

  • Home
  • Privacy Policy
  • Privacy Policy of vegetables.news app

© 2020-2024 VEGETABLES NEWS

No Result
View All Result
  • NEWS
  • AGROTECHNOLOGY
  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING

© 2020-2024 VEGETABLES NEWS