The Cabildo de Tenerife, led by Valentín González, has unveiled an important new campaign titled “Avocados from Tenerife. It’s an Avocado from the Canary Islands.” This initiative seeks to enhance consumer awareness about the significance of purchasing agricultural products with verified origins. The campaign aims to support local avocado production and marketing while ensuring that only certified and traceable avocados reach the market.
The core objective of this campaign is to address the growing concerns over product quality and traceability. By promoting the certified origin of Tenerife avocados, the initiative strives to curb the sale of avocados through unofficial channels, which can lead to issues with product quality and pricing. The campaign also emphasizes the importance of proper certification to regulate avocado prices and maintain high standards for consumers.
This campaign builds on the success of a similar initiative launched in late 2023 and early 2024. The earlier campaign showed promising results, with a significant reduction in complaints and fewer raids on avocado plantations. These outcomes underscore the effectiveness of targeted marketing and regulatory efforts in improving product quality and traceability.
Key components of the current campaign include stringent requirements for retailers and marketers to ensure that avocados are sold in optimal conditions. This includes maintaining the fruit at the proper ripeness and ensuring adherence to safety protocols for pesticide use. By enforcing these standards, the campaign aims to prevent the sale of avocados that are either prematurely harvested or not meeting safety regulations.
The campaign also focuses on educating consumers about the benefits of buying avocados with certified origins. This education is crucial in fostering a market environment where quality and safety are prioritized. It also helps consumers make informed choices, ultimately driving demand for locally produced and properly certified avocados.
Tenerife’s new avocado campaign represents a significant step towards enhancing product quality and ensuring traceability in the avocado market. By promoting local production and enforcing certification standards, the initiative aims to address existing challenges and set a high bar for avocado quality and safety. This effort not only benefits consumers but also supports the sustainability and reputation of Tenerife’s avocado industry.
