In 2024, the Global Cherry Summit will be an epicenter for industry leaders, farmers and experts to explore the dynamics shaping the trajectory of the cherry sector. Focusing on China’s market dynamics and strategic insights from global players, the summit promises to provide important perspectives for stakeholders around the world.
Over the past decade, the cherry industry has experienced significant growth, especially in Chile and the Southern Hemisphere. This surge in supply and demand, especially in the Chinese market, has made cherries a key component of the strategies of producers and exporters in the region.
Global Cherry Summit 2024, a collaboration between the Yentzen Group and the Chilean Cherry Committee, is becoming the premier event for cherry industry stakeholders worldwide. It is planned that 1,400 people will take part in the summit. The purpose of the summit is to provide participants with a comprehensive understanding of the factors influencing the growth and development of global cherry growing.
Renowned experts will review important aspects such as marketing strategies, emerging markets and challenges associated with cherry growing. Dr Fernando Wilson will provide insight into the global political and economic landscape, and Dr Fernando Santibañez will shed light on the impact of climate on crop production, promising to enrich participants’ understanding of the multi-faceted dynamics of the industry.
Among the distinguished speakers, Claudio Vial, CEO of Exportadora Ranco, will offer an in-depth analysis of Chilean cherry production and export trends. Tim Clarkson, Chief Strategy Officer of Zespri New Zealand, will share strategic initiatives implemented by the renowned New Zealand company.
China’s key role in the cherry market will be highlighted by speakers such as Vicent Ma, CEO of Ele.me, who explores the potential of China’s regional markets. Kurt Huang, Marketing Director of Jiaxing Haiguangxing Fruit Market, will talk in detail about wholesale markets and fruit distribution dynamics in China.
Additionally, Dong Zhiyong, Deputy General Manager of LVHAI Agriculture, will examine whether China’s cherry production poses a threat or an opportunity to the Southern Hemisphere fruit.
From a South American perspective, Claudia Soler, executive director of the Chilean Cherry Committee, will talk about campaigns to promote Chilean cherries in China, as well as the challenges and opportunities facing exporters.
The summit will conclude with a panel discussion entitled “China from China’s Side,” which will bring together distinguished Chinese representatives from the commercialization chain. They will analyze the future of the industry, examining the many opportunities and challenges it faces.
Global Cherry Summit 2024 will be a beacon of understanding, bringing stakeholders together to navigate the evolving cherry industry. As discussions evolve, participants identify a strategic vision and joint solutions, moving the sector towards sustainable growth and global prominence.
