• Latest
  • Trending
The Rise and Fall of Dutch Pepper Exports to Japan: A Historical Perspective

The Rise and Fall of Dutch Pepper Exports to Japan: A Historical Perspective

July 12, 2024
A Market Shifts: The Return of Uzbek Pumpkin and its Global Trade Implications

A Market Shifts: The Return of Uzbek Pumpkin and its Global Trade Implications

October 12, 2025
The Pumpkin Profitability Puzzle: Analyzing the Gap Between Cost and Return

The Pumpkin Profitability Puzzle: Analyzing the Gap Between Cost and Return

October 11, 2025
From Commodity to Culinary Destination: The Pumpkimania Blueprint for Agri-Tourism

From Commodity to Culinary Destination: The Pumpkimania Blueprint for Agri-Tourism

October 11, 2025
Beyond the Patch: How a World-Class Pumpkin Festival Builds a Global Agricultural Brand

Beyond the Patch: How a World-Class Pumpkin Festival Builds a Global Agricultural Brand

October 10, 2025
The Blueprint for a Profitable Pick-Your-Own: Analyzing a Premier Pumpkin Event

The Blueprint for a Profitable Pick-Your-Own: Analyzing a Premier Pumpkin Event

October 10, 2025
Reading the Market and the Weather: Keys to a Profitable Pumpkin Season

Reading the Market and the Weather: Keys to a Profitable Pumpkin Season

October 9, 2025
The Festival as a Farm’s Front Porch: Driving Revenue and Brand Loyalty with Agritourism

The Festival as a Farm’s Front Porch: Driving Revenue and Brand Loyalty with Agritourism

October 9, 2025
Outsmarting Pests, Preserving Diversity: A Grower’s Adaptive Strategy Saves the Season

Outsmarting Pests, Preserving Diversity: A Grower’s Adaptive Strategy Saves the Season

October 8, 2025
Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

October 8, 2025
The Economics of Enchantment: Designing High-Value Agritourism Pumpkin Events

The Economics of Enchantment: Designing High-Value Agritourism Pumpkin Events

October 7, 2025
Cultivating Partnerships: How Agritourism and ESG Strategy Can Build New Markets for Farmers

Cultivating Partnerships: How Agritourism and ESG Strategy Can Build New Markets for Farmers

October 7, 2025
Strategic Subsidy to Value-Added: A Blueprint for Stabilizing Specialty Crop Income

Strategic Subsidy to Value-Added: A Blueprint for Stabilizing Specialty Crop Income

October 6, 2025
  • Company
Tuesday, October 14, 2025
Vegetables News
  • NEWS
    A Market Shifts: The Return of Uzbek Pumpkin and its Global Trade Implications

    A Market Shifts: The Return of Uzbek Pumpkin and its Global Trade Implications

    The Pumpkin Profitability Puzzle: Analyzing the Gap Between Cost and Return

    The Pumpkin Profitability Puzzle: Analyzing the Gap Between Cost and Return

    From Commodity to Culinary Destination: The Pumpkimania Blueprint for Agri-Tourism

    From Commodity to Culinary Destination: The Pumpkimania Blueprint for Agri-Tourism

    Beyond the Patch: How a World-Class Pumpkin Festival Builds a Global Agricultural Brand

    Beyond the Patch: How a World-Class Pumpkin Festival Builds a Global Agricultural Brand

    The Blueprint for a Profitable Pick-Your-Own: Analyzing a Premier Pumpkin Event

    The Blueprint for a Profitable Pick-Your-Own: Analyzing a Premier Pumpkin Event

    Reading the Market and the Weather: Keys to a Profitable Pumpkin Season

    Reading the Market and the Weather: Keys to a Profitable Pumpkin Season

    The Festival as a Farm’s Front Porch: Driving Revenue and Brand Loyalty with Agritourism

    The Festival as a Farm’s Front Porch: Driving Revenue and Brand Loyalty with Agritourism

    Outsmarting Pests, Preserving Diversity: A Grower’s Adaptive Strategy Saves the Season

    Outsmarting Pests, Preserving Diversity: A Grower’s Adaptive Strategy Saves the Season

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING
No Result
View All Result
  • NEWS
    A Market Shifts: The Return of Uzbek Pumpkin and its Global Trade Implications

    A Market Shifts: The Return of Uzbek Pumpkin and its Global Trade Implications

    The Pumpkin Profitability Puzzle: Analyzing the Gap Between Cost and Return

    The Pumpkin Profitability Puzzle: Analyzing the Gap Between Cost and Return

    From Commodity to Culinary Destination: The Pumpkimania Blueprint for Agri-Tourism

    From Commodity to Culinary Destination: The Pumpkimania Blueprint for Agri-Tourism

    Beyond the Patch: How a World-Class Pumpkin Festival Builds a Global Agricultural Brand

    Beyond the Patch: How a World-Class Pumpkin Festival Builds a Global Agricultural Brand

    The Blueprint for a Profitable Pick-Your-Own: Analyzing a Premier Pumpkin Event

    The Blueprint for a Profitable Pick-Your-Own: Analyzing a Premier Pumpkin Event

    Reading the Market and the Weather: Keys to a Profitable Pumpkin Season

    Reading the Market and the Weather: Keys to a Profitable Pumpkin Season

    The Festival as a Farm’s Front Porch: Driving Revenue and Brand Loyalty with Agritourism

    The Festival as a Farm’s Front Porch: Driving Revenue and Brand Loyalty with Agritourism

    Outsmarting Pests, Preserving Diversity: A Grower’s Adaptive Strategy Saves the Season

    Outsmarting Pests, Preserving Diversity: A Grower’s Adaptive Strategy Saves the Season

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING
No Result
View All Result
Vegetables News
Home AGROTECHNOLOGY

The Rise and Fall of Dutch Pepper Exports to Japan: A Historical Perspective

by Tatyana Ivanovich
July 12, 2024
in AGROTECHNOLOGY
0
The Rise and Fall of Dutch Pepper Exports to Japan: A Historical Perspective

How Dutch Peppers First Entered the Japanese Market and the Trends Shaping Today’s Horticultural Landscape

The story of Dutch peppers in Japan offers a fascinating glimpse into the dynamics of international agricultural trade and market development. Frederik Vossenaar of the Ministry of Agriculture, Fisheries, Food Security and Nature recently revisited the historical journey of Dutch peppers to Japan, revealing insights into how this trade relationship began and evolved over the years. This article delves into the origins of Dutch pepper exports to Japan, explores the factors behind their rise and decline, and examines current trends in the Japanese horticultural sector.

The Beginnings of Dutch Pepper Exports to Japan

In 1993, after years of meticulous negotiations and regulatory arrangements, the Netherlands received official permission to export peppers to Japan. Before this milestone, peppers were virtually unknown in Japan, with the local market only familiar with small, bitter peppers. The breakthrough came when the Dutch managed to secure market access by addressing concerns related to the Mediterranean fruit fly through stringent monitoring practices in the Westland region.

To introduce this new vegetable to Japanese consumers, the Dutch government funded cooking demonstrations aimed at educating the market about the uses and benefits of peppers. This initial effort was crucial in generating interest among retailers, though the Dutch supply was limited and not year-round. Consequently, Dutch companies sought additional sources from New Zealand to meet market demands and maintain interest.

The Surge of Korean Pepper Exports

Following the Dutch entry into the Japanese market, South Korean horticulture saw a rapid expansion. The success of Dutch peppers in Japan inspired South Korean growers to pursue similar opportunities. With significant subsidies available for horticultural advancements, Korean greenhouse horticulture experienced a boom. The Dutch expertise in greenhouse technology, including seeds, rock wool, and climate control systems, played a pivotal role in this development. Korean growers eagerly adopted Dutch methods, seeking ways to export their produce to Japan, often featuring “Product from Holland” on their packaging to leverage Dutch branding.

During this period, Frederik Vossenaar, then an agriculture counselor in Seoul, witnessed firsthand the enthusiasm of Korean growers and their dependence on Dutch technology. This era was marked by vibrant growth in the Korean horticultural sector, fueled by a shared ambition to succeed in the Japanese market.

The Decline of Dutch Pepper Exports

In recent years, Dutch pepper exports to Japan have experienced a significant decline. Several factors contributed to this downturn:

  • High Air Freight Rates: The cost of air freight, which was a major expense for exporters, became increasingly prohibitive. These costs, combined with fluctuating exchange rates, made Dutch peppers more expensive for Japanese consumers.
  • Strict Japanese Regulations: Meeting the rigorous standards set by Japanese authorities became a challenging and less appealing task for Dutch growers.
  • Increased Domestic Production: A notable shift occurred as Japan’s domestic production of peppers surged. With substantial advancements in Smart Farming technologies, Japanese farmers have increased local production significantly. Modern practices, including land reforms, the use of drones, and the implementation of 5G infrastructure, have bolstered domestic pepper production. As a result, the market saw a decrease in imports, with domestic peppers from regions such as Miyagi, Ibaraki, and Okayama becoming more prevalent in supermarkets.

Current Trends in Japanese Horticulture

Today, Japanese horticulture is undergoing a period of transformation characterized by technological advancements and new market entrants. The rise of Smart Farming technologies is a key trend, supported by legislative reforms and infrastructural developments aimed at modernizing agriculture. ICT companies, including major players like NTT and Fujitsu, are now exploring opportunities in the agricultural sector, reflecting a broader trend of cross-industry innovation.

However, Japanese agriculture faces challenges, including the aging farmer population and high investment costs for greenhouse technologies. Despite these obstacles, there is considerable potential for growth, with horticulture poised to be a significant theme at the Osaka Expo 2025. Dutch expertise and innovations in greenhouse technology are expected to be showcased as part of this international event.

Tags: Agricultural TradeDutch peppersFrederik VossenaarGreenhouse TechnologyHorticultural InnovationJapanJapanese pepper marketKorean horticulturesmart farming
Previous Post

Trà Vinh Province Vegetable Farmers Thrive Amid High Demand and Prices

Next Post

New Jersey Sweet Corn: Navigating a Season of High Demand and Strong Yields

Next Post
New Jersey Sweet Corn: Navigating a Season of High Demand and Strong Yields

New Jersey Sweet Corn: Navigating a Season of High Demand and Strong Yields

  • Home
  • Privacy Policy
  • Privacy Policy of vegetables.news app

© 2020-2024 VEGETABLES NEWS

No Result
View All Result
  • NEWS
  • AGROTECHNOLOGY
  • IRRIGATION
  • SEED PRODUCTION
    • Vegetables
    • Fruit
  • PROCESSING

© 2020-2024 VEGETABLES NEWS