#Frozenvegetables #Canadianagriculture #Foodtrends #Nutrition #Convenience #Sustainability #Foodwaste #Economicbenefits
As Canadians increasingly seek convenient yet nutritious options to enhance their meals, frozen vegetables have emerged as a favored choice across the nation. A recent survey conducted by Nortera sheds light on the consumption patterns and motivations driving Canadians to opt for frozen veggies.
According to the survey, a staggering 85% of Canadians have purchased frozen vegetables in the past year, with nearly half of them (48%) making monthly purchases. Among the key factors motivating the purchase of frozen vegetables are their long shelf life, convenience, year-round availability, cost-effectiveness, and contribution to reducing food waste.
Longevity and Practicality: 51% of respondents appreciate the extended shelf life of frozen vegetables, which can be stored for several months in the freezer, providing households with a convenient option for meal planning and preparation.
Convenience: 37% of respondents cite convenience as a primary reason for choosing frozen vegetables, allowing them to save time in the kitchen without compromising on nutrition.
Year-round Availability: 34% of respondents value the year-round availability of frozen vegetables, regardless of seasonal fluctuations, ensuring a consistent supply of nutritious produce.
Cost-effectiveness: 27% of respondents opt for frozen vegetables to save money, as their prices remain stable throughout the year, offering an economical alternative to fresh produce.
Reduction of Food Waste: 23% of respondents choose frozen vegetables to combat food waste, as they can be stored for extended periods in the freezer, minimizing the risk of spoilage and allowing for portion control.
Moreover, amidst rising food prices, a significant portion of Canadians (33%) are now purchasing frozen vegetables more frequently due to the economic advantages they offer. This trend is particularly pronounced among younger demographics, households with children, and middle-aged consumers.
Among frozen vegetables, peas reign supreme, constituting 14.2% of all frozen vegetable purchases in Canada. Known for their versatility and nutritional value, peas are a staple ingredient in a variety of easy-to-prepare dishes, ranging from soups to pasta dishes. Other popular choices include corn, mixed vegetables, and broccoli.
In an effort to promote the benefits of frozen vegetables, Nortera has launched the website www.legumes-surgeles.ca during Frozen Vegetable Week. This platform showcases nutritious recipes, highlights the advantages of frozen vegetables, and provides tips for incorporating more vegetables into daily meals.
The growing popularity of frozen vegetables among Canadians reflects a shift towards convenient, yet nutritious, food choices. With benefits ranging from extended shelf life to cost-effectiveness and reduced food waste, frozen vegetables have secured their place as a staple in Canadian households, supporting local farmers and providing consumers with year-round access to fresh-tasting produce.
