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The watchwords of the vegetables & fruit of the future

The watchwords of the vegetables & fruit of the future

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    Beyond the Harvest: How Saturated Soils are Squeezing Profit from Root Crops

    Beyond the Harvest: How Saturated Soils are Squeezing Profit from Root Crops

    Mogilev’s Bounty: A Case Study in Maximizing Root Vegetable Yields Through Technology and Coordination

    Mogilev’s Bounty: A Case Study in Maximizing Root Vegetable Yields Through Technology and Coordination

    Carrots Cross Borders: How Russian Exports Meet International Phytosanitary Standards

    Carrots Cross Borders: How Russian Exports Meet International Phytosanitary Standards

    Ulyanovsk’s Agricultural Pivot: Reading the Signals Behind a 30% Drop in Sugar Beet

    Ulyanovsk’s Agricultural Pivot: Reading the Signals Behind a 30% Drop in Sugar Beet

    The Siberian Sugar Fortress: Efficiency, Import Substitution, and the Pain of Progress in Altai Krai

    The Siberian Sugar Fortress: Efficiency, Import Substitution, and the Pain of Progress in Altai Krai

    Mordovia’s Sugar Beet Surge: A Blueprint for Breaking Yield Barriers

    Mordovia’s Sugar Beet Surge: A Blueprint for Breaking Yield Barriers

    The Tyumen Model: Record Yields and Strategic Storage in a Volatile Global Food Market

    The Tyumen Model: Record Yields and Strategic Storage in a Volatile Global Food Market

    Beyond the Harvest: How Tatarstan’s Beet Success Fuels a Global Sugar Reckoning

    Beyond the Harvest: How Tatarstan’s Beet Success Fuels a Global Sugar Reckoning

    Beyond Beta-Carotene: How Specific Carrot Cultivars and Agronomic Practices Can Potentially Reduce Cancer Risk

    Beyond Beta-Carotene: How Specific Carrot Cultivars and Agronomic Practices Can Potentially Reduce Cancer Risk

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    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

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    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

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    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

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    Beyond the Harvest: How Saturated Soils are Squeezing Profit from Root Crops

    Beyond the Harvest: How Saturated Soils are Squeezing Profit from Root Crops

    Mogilev’s Bounty: A Case Study in Maximizing Root Vegetable Yields Through Technology and Coordination

    Mogilev’s Bounty: A Case Study in Maximizing Root Vegetable Yields Through Technology and Coordination

    Carrots Cross Borders: How Russian Exports Meet International Phytosanitary Standards

    Carrots Cross Borders: How Russian Exports Meet International Phytosanitary Standards

    Ulyanovsk’s Agricultural Pivot: Reading the Signals Behind a 30% Drop in Sugar Beet

    Ulyanovsk’s Agricultural Pivot: Reading the Signals Behind a 30% Drop in Sugar Beet

    The Siberian Sugar Fortress: Efficiency, Import Substitution, and the Pain of Progress in Altai Krai

    The Siberian Sugar Fortress: Efficiency, Import Substitution, and the Pain of Progress in Altai Krai

    Mordovia’s Sugar Beet Surge: A Blueprint for Breaking Yield Barriers

    Mordovia’s Sugar Beet Surge: A Blueprint for Breaking Yield Barriers

    The Tyumen Model: Record Yields and Strategic Storage in a Volatile Global Food Market

    The Tyumen Model: Record Yields and Strategic Storage in a Volatile Global Food Market

    Beyond the Harvest: How Tatarstan’s Beet Success Fuels a Global Sugar Reckoning

    Beyond the Harvest: How Tatarstan’s Beet Success Fuels a Global Sugar Reckoning

    Beyond Beta-Carotene: How Specific Carrot Cultivars and Agronomic Practices Can Potentially Reduce Cancer Risk

    Beyond Beta-Carotene: How Specific Carrot Cultivars and Agronomic Practices Can Potentially Reduce Cancer Risk

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    Sowing Certainty, Reaping Risk: The High Stakes of Seed Integrity and Genetic Purity

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Double Blow: Analyzing the Systemic Risks Behind a Pumpkin Crop Collapse

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    The Water Spinach Specialist: A Blueprint for High-Value Specialty Crops and Cooperative Success

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Weathering the Storm: How Vietnamese Farmers and Traders Collaborate to Stabilize the Greens Market

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Stavropol’s Borscht Belt: High-Yield Vegetable Harvest Reaches One-Third Completion

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Yakutia Defies the Odds: Harvest Data Reveals a Surge in Arctic Agriculture

    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    Beyond the Subsidy: Unlocking True Productivity Gains in Ugandan Agriculture

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    A Double-Edged Sword: Soaring Chinese Cabbage Imports into Zabaykalsky Bring Heightened Biosecurity Risks

    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

    Beyond the Field: How Cooperative-Led Education is Revolutionizing Garlic and Onion Production

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The watchwords of the vegetables & fruit of the future

by Demin Alexey
June 18, 2021
in Market, Webinar
0
The watchwords of the vegetables & fruit of the future
Characterization of the offer, distinctiveness, specialization, professionalism and, for large commercial structures, repositioning : these are the keywords articulated by Daniele Bartolomei, fruit and vegetable purchasing manager of Conad Nord Ovest on the occasion of the Think Fresh Webinar Preview, the digital preview of our event dedicated to the analysis of fruit and vegetable consumption and the latest research from the AgroTer Fruit and Vegetable Monitor which, on May 27th, took stock of pre and post Covid trends and consumption habits .  

In a highly competitive scenario in which discount stores are getting the better of other large-scale retailers, the brands must “put the customer at the center and bring out a soul, without being all-rounders”. 

“With Covid some trends have clearly emerged – added Bartolomei – Sales of fruit and vegetables with the first lockdown, that of 2020, have taken off, the packaged product has taken off while the neighborhood shop has exploded . Today, fortunately, , we are emerging from the health emergency, things have changed but some trends have remained, such as the preference for fruit and vegetables with packaging “. 


The prospects are uncertain, the polarization of consumption will change the cards on the table: for the buyer, the situation will be complicated in the short term ;  it will improve in the medium term, “but to remain competitive you need to be dynamic and proactive” . “The competition – he added during our webinar – must be done between similar formats and brands , we at Conad have repositioned many of our stores and will constantly monitor the competition”.

Training, innovation and enhancement , also in terms of spaces, of fruit and vegetables: these other keywords dear to Bartolomei, who cited the Ori Project on the theme of distinctiveness .   Launched in 2010 and gradually declined in various areas, from Valle D’Aosta to Tuscany, from Lazio to Sardinia, it aims to enhance the regional fruit and vegetable production with a sort of umbrella brand that also involves those who work upstream of the supply chain: “It was born to testify the presence of Conad in the territory and to guard it and so far it has gone beyond every rosiest forecast “. 


The Ori project sees the business partner  becoming an ambassador of the distinctive value of localism, guaranteeing its client certified quality and convenience; there is an involvement  in the selection of products and in the sharing of the project. “The commercial entrepreneur partner is trying to bring his logic to the producer who owns small farms , also to guarantee him income” , added Bartolomei. “And we are also starting this path in the north of the country”. 

Because, also and above all for fruit and vegetables, the game is not played on flyers, on paper offers, but on the shelf, which must be clear, attractive, complete . It is able to compete with e-commerce , “destined to grow, even for the very fresh, but without stifling physical stores”.


The department of service products  meanwhile is back on its feet after the annual horribilis in 2020 : “But we are not yet returned to pre-Covid levels, especially for the V range” , said Bartolomei during the webinar Think Fresh Preview. The buyer from Conad Nord Ovest, especially for this category, believes that  “it would be useful to bring the culture of packaged wide consumption to the fruit and vegetable department”.

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Le parole d’ordine dell’ortofrutta del futuro

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