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The watchwords of the vegetables & fruit of the future

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    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

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    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

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    Bodensee Cherries 2025: High-Quality Protected Cultivation Sets the Standard for Sustainable Fruit Production

    Early Cherry Harvest in Lower Saxony: High Quality but Lower Yields – What Farmers Need to Know

    Early Cherry Harvest in Lower Saxony: High Quality but Lower Yields – What Farmers Need to Know

    How Makro Spain Prevented 1,700 Tons of Food Waste in Just Over a Year – A Model for Agricultural Sustainability

    How Makro Spain Prevented 1,700 Tons of Food Waste in Just Over a Year – A Model for Agricultural Sustainability

    Peruvian Asparagus in Europe: Seizing the Seasonal Window for Export Growth

    Peruvian Asparagus in Europe: Seizing the Seasonal Window for Export Growth

    Brazil’s Fruit Export Paradox: Why the World’s Third-Largest Producer Struggles to Dominate Global Markets

    Brazil’s Fruit Export Paradox: Why the World’s Third-Largest Producer Struggles to Dominate Global Markets

    Price Volatility in Vegetable Markets: Analyzing Trends in Muhana Mandi and Their Impact on Farmers

    Price Volatility in Vegetable Markets: Analyzing Trends in Muhana Mandi and Their Impact on Farmers

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    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

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    Record-Early Potato Planting in 2024: Will It Lead to Higher Yields?

    Record-Early Potato Planting in 2024: Will It Lead to Higher Yields?

    Boosting Farm Efficiency: How Lean Technologies Are Transforming Agriculture in Altai

    Boosting Farm Efficiency: How Lean Technologies Are Transforming Agriculture in Altai

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The watchwords of the vegetables & fruit of the future

by Demin Alexey
June 18, 2021
in Market, Webinar
0
The watchwords of the vegetables & fruit of the future
Characterization of the offer, distinctiveness, specialization, professionalism and, for large commercial structures, repositioning : these are the keywords articulated by Daniele Bartolomei, fruit and vegetable purchasing manager of Conad Nord Ovest on the occasion of the Think Fresh Webinar Preview, the digital preview of our event dedicated to the analysis of fruit and vegetable consumption and the latest research from the AgroTer Fruit and Vegetable Monitor which, on May 27th, took stock of pre and post Covid trends and consumption habits .  

In a highly competitive scenario in which discount stores are getting the better of other large-scale retailers, the brands must “put the customer at the center and bring out a soul, without being all-rounders”. 

“With Covid some trends have clearly emerged – added Bartolomei – Sales of fruit and vegetables with the first lockdown, that of 2020, have taken off, the packaged product has taken off while the neighborhood shop has exploded . Today, fortunately, , we are emerging from the health emergency, things have changed but some trends have remained, such as the preference for fruit and vegetables with packaging “. 


The prospects are uncertain, the polarization of consumption will change the cards on the table: for the buyer, the situation will be complicated in the short term ;  it will improve in the medium term, “but to remain competitive you need to be dynamic and proactive” . “The competition – he added during our webinar – must be done between similar formats and brands , we at Conad have repositioned many of our stores and will constantly monitor the competition”.

Training, innovation and enhancement , also in terms of spaces, of fruit and vegetables: these other keywords dear to Bartolomei, who cited the Ori Project on the theme of distinctiveness .   Launched in 2010 and gradually declined in various areas, from Valle D’Aosta to Tuscany, from Lazio to Sardinia, it aims to enhance the regional fruit and vegetable production with a sort of umbrella brand that also involves those who work upstream of the supply chain: “It was born to testify the presence of Conad in the territory and to guard it and so far it has gone beyond every rosiest forecast “. 


The Ori project sees the business partner  becoming an ambassador of the distinctive value of localism, guaranteeing its client certified quality and convenience; there is an involvement  in the selection of products and in the sharing of the project. “The commercial entrepreneur partner is trying to bring his logic to the producer who owns small farms , also to guarantee him income” , added Bartolomei. “And we are also starting this path in the north of the country”. 

Because, also and above all for fruit and vegetables, the game is not played on flyers, on paper offers, but on the shelf, which must be clear, attractive, complete . It is able to compete with e-commerce , “destined to grow, even for the very fresh, but without stifling physical stores”.


The department of service products  meanwhile is back on its feet after the annual horribilis in 2020 : “But we are not yet returned to pre-Covid levels, especially for the V range” , said Bartolomei during the webinar Think Fresh Preview. The buyer from Conad Nord Ovest, especially for this category, believes that  “it would be useful to bring the culture of packaged wide consumption to the fruit and vegetable department”.

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Le parole d’ordine dell’ortofrutta del futuro

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