Peru’s blueberry industry is experiencing a remarkable growth trajectory, with the 2024/25 export season projected to reach a record-breaking 323,928 tons. This volume not only exceeds initial predictions by 4.1% but also solidifies Peru’s position as the world’s leading exporter of blueberries, a title the country has held for several years. The growth is a testament to the country’s expanding agricultural capabilities, improved farming techniques, and the increasing global demand for fresh fruit.
Luis Miguel Vegas, the General Director of ProArándanos (the association of blueberry producers and exporters in Peru), notes that the United States has traditionally been the dominant market, receiving 53% of all blueberry exports, which equates to about 135,000 tons. However, a significant shift is occurring. Peru’s blueberry exports are diversifying, with an expanding presence in over 20 countries. This change in market dynamics highlights the growing importance of regions such as Europe and China.
Europe now accounts for 25% of Peru’s total blueberry exports, reflecting strong consumer demand in countries like Spain, Germany, and France. Similarly, China, with its vast population and increasing appetite for high-quality fruits, is becoming an increasingly important market, receiving 14% of Peru’s total blueberry exports. Additionally, the UK has emerged as a stable market, contributing 5% of the export volume.
Another noteworthy trend is the rising demand for organic blueberries. Organic blueberries currently make up 11% of Peru’s total export volume, with a projected 40,000 tons expected to be shipped by the end of the season. This market shift toward organic produce aligns with global consumer preferences for healthier, more sustainable food options.
Peru’s success in the blueberry export market is driven by several factors, including favorable climatic conditions, innovative farming practices, and a commitment to quality. In the coming years, the country’s ability to meet the growing global demand for blueberries while expanding its market share will be crucial to maintaining its leadership position.
The Peruvian blueberry industry continues to thrive, with an impressive 4.1% increase in expected exports for the 2024/25 season. By diversifying markets, expanding organic offerings, and capitalizing on global demand, Peru is not only maintaining its dominance in the blueberry market but is also setting the stage for continued growth and innovation. Farmers, agronomists, and agricultural engineers in Peru are poised to drive even greater success in the years ahead.
