Divine Flavor Prepares for a Major Presence at the West Coast’s Premier Organic Produce Event
As the Organic Produce Summit (OPS) 2024 approaches, excitement is building among the organic produce community, and Divine Flavor is set to take center stage. With a rich history rooted in organic farming and a commitment to sustainability, Divine Flavor is preparing to showcase its summer organic lineup at this key industry event.
A Legacy of Organic Excellence: From Mexico to the West Coast
Divine Flavor, a prominent player in the organic produce market, is gearing up for a significant presence at OPS 2024. Established in 2016, the Organic Produce Summit has grown into one of the largest and most influential events for the organic produce industry on the West Coast. Alan Aguirre Camou, Chief Marketing Officer at Divine Flavor, expresses the company’s enthusiasm about returning to the summit as a founding sponsor.
“Since the inception of OPS, the summit has evolved into a vibrant platform where growers, buyers, and suppliers from across the industry come together to celebrate and advance the cause of organic produce,” says Camou. “As one of the founding sponsors, we are eager to reunite with our retail partners and industry colleagues to showcase our passion for organic farming and our latest offerings.”
Showcasing a Diverse Organic Lineup
This year, Divine Flavor will present a range of organic products that reflect their commitment to quality and sustainability. The company’s exhibit will feature:
- Organic Grape Tomatoes: Grown in Baja, these tomatoes are known for their exceptional flavor and quality.
- Organic Cucumbers: Also sourced from Baja, these cucumbers are a staple of Divine Flavor’s summer produce line.
- Organic Bell Peppers: A favorite among consumers for their freshness and taste.
- Organic Table Grapes: From Sonora, Mexico, these grapes represent the culmination of Divine Flavor’s long-standing expertise in organic grape cultivation.
In addition to showcasing these products, Divine Flavor will highlight their recent expansion into California’s table grape market. This expansion marks a significant milestone for the company, as they continue to broaden their reach and impact in the organic produce sector.
A Commitment to Sustainable Practices
Divine Flavor’s dedication to organic farming extends beyond merely growing produce. Their mission, embodied in the motto “Better Food for a Better World,” reflects a deep-seated commitment to environmental stewardship and sustainable agricultural practices.
“Growing organically is not just about producing food; it’s about nurturing the environment and promoting a healthy lifestyle,” explains Camou. “Our approach is to give back to the land more than we take from it, ensuring that our farming practices are in harmony with nature and contribute to the well-being of our communities.”
This philosophy has been central to Divine Flavor’s operations since their parent company, Grupo Alta, established one of Mexico’s largest organic table grape operations in the early 1990s. Through their ongoing efforts, they have developed comprehensive programs for various organic commodities, including bell peppers, tomatoes, cucumbers, melons, and zucchini.
Looking Ahead: What to Expect at OPS 2024
At OPS 2024, attendees will have the opportunity to visit Divine Flavor at Booth #604 on July 11 in Monterey. The company’s presence at the summit will offer a glimpse into their innovative practices and future plans. Visitors will be able to learn more about their organic products, explore new opportunities for collaboration, and engage with the team behind Divine Flavor’s success.
The summit represents not only a chance to showcase their produce but also a platform for Divine Flavor to connect with other industry leaders and contribute to the broader conversation about the future of organic farming.
Conclusion
As Divine Flavor prepares for the Organic Produce Summit 2024, their focus remains on celebrating their commitment to organic agriculture and sharing their latest developments with the industry. With a history of successful organic farming and a dedication to sustainability, Divine Flavor is well-positioned to make a significant impact at this year’s summit. For those in the produce industry, OPS 2024 will be a key opportunity to engage with one of the leading advocates for organic farming and explore new possibilities for growth and innovation.
