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Networking in a ‘fan,’ ‘like,’ ‘follow’ world

May 24, 2022
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    Onion Farming Revolution: How Mechanization Cuts Labor by 82% and Boosts Profitability

    Onion Farming Revolution: How Mechanization Cuts Labor by 82% and Boosts Profitability

    Processed Potato Market Boom: $62.2 Billion by 2032 – Trends, Challenges, and Opportunities for Agri-Professionals

    Processed Potato Market Boom: $62.2 Billion by 2032 – Trends, Challenges, and Opportunities for Agri-Professionals

    Iceberg Lettuce Market Update: Oversupply, Price Trends, and Seasonal Demand Shifts

    Iceberg Lettuce Market Update: Oversupply, Price Trends, and Seasonal Demand Shifts

    Spain’s Zucchini Trade Boom: Exports Up 46.6%, Imports Surge 79.8% – Key Insights for Agri-Professionals

    Spain’s Zucchini Trade Boom: Exports Up 46.6%, Imports Surge 79.8% – Key Insights for Agri-Professionals

    Excessive Pesticide Residues in Turkish Paprika: A Wake-Up Call for Global Agricultural Trade

    Excessive Pesticide Residues in Turkish Paprika: A Wake-Up Call for Global Agricultural Trade

    Onion Market Update Summer 2024: Price Declines, Seasonal Shifts, and Demand Trends

    Onion Market Update Summer 2024: Price Declines, Seasonal Shifts, and Demand Trends

    Carrot Market Trends Summer 2024: Demand, Pricing, and Harvest Strategies

    Carrot Market Trends Summer 2024: Demand, Pricing, and Harvest Strategies

    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

  • AGROTECHNOLOGY
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    • Crop protection
    • digital (smart)
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    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

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  • NEWS
    Onion Farming Revolution: How Mechanization Cuts Labor by 82% and Boosts Profitability

    Onion Farming Revolution: How Mechanization Cuts Labor by 82% and Boosts Profitability

    Processed Potato Market Boom: $62.2 Billion by 2032 – Trends, Challenges, and Opportunities for Agri-Professionals

    Processed Potato Market Boom: $62.2 Billion by 2032 – Trends, Challenges, and Opportunities for Agri-Professionals

    Iceberg Lettuce Market Update: Oversupply, Price Trends, and Seasonal Demand Shifts

    Iceberg Lettuce Market Update: Oversupply, Price Trends, and Seasonal Demand Shifts

    Spain’s Zucchini Trade Boom: Exports Up 46.6%, Imports Surge 79.8% – Key Insights for Agri-Professionals

    Spain’s Zucchini Trade Boom: Exports Up 46.6%, Imports Surge 79.8% – Key Insights for Agri-Professionals

    Excessive Pesticide Residues in Turkish Paprika: A Wake-Up Call for Global Agricultural Trade

    Excessive Pesticide Residues in Turkish Paprika: A Wake-Up Call for Global Agricultural Trade

    Onion Market Update Summer 2024: Price Declines, Seasonal Shifts, and Demand Trends

    Onion Market Update Summer 2024: Price Declines, Seasonal Shifts, and Demand Trends

    Carrot Market Trends Summer 2024: Demand, Pricing, and Harvest Strategies

    Carrot Market Trends Summer 2024: Demand, Pricing, and Harvest Strategies

    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

  • AGROTECHNOLOGY
    • All
    • Climate
    • Crop protection
    • digital (smart)
    • dron
    • Fertilizer
    • Research
    • weed
    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    The Future of Farming: How Agri-Tech is Revolutionizing Agriculture and Attracting a New Generation

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

    Drones in Agriculture: Revolutionizing Crop Treatment or Just a High-Tech Stopgap?

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    KFU Scientists Develop Smart Algorithm for Autonomous Tractors to Reduce Soil Compaction and Boost Efficiency

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    Smart Garden” in the Arctic: How a Yakutian School is Pioneering Year-Round Farming in Extreme Conditions

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    EU Tariffs on Russian and Belarusian Fertilizers: A Threat to European Agriculture?

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Novgorod Farmers Overcome Extreme Weather to Exceed Spring Sowing Targets by 6%

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Drones in Leningrad Region: High Costs and Legal Barriers Slow Adoption Despite Benefits

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Agricultural Insurance on the Rise: How Climate Risks Are Reshaping Farming in Russia and Tatarstan

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

    Digital Twins in Agriculture: How Virtual Farm Modeling Boosts Efficiency and Sustainability

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Networking in a ‘fan,’ ‘like,’ ‘follow’ world

by Tatyana Ivanovich
May 24, 2022
in Processing
0

Meeting and interacting with people in your industry provides you with connections you need to move your business forward. Networking skills even provide you with connections you didn’t think you would need – until you did.

Luckily, there’s an app for that.

Several, actually. Never have there been more opportunities to engage your buyers. Social media, it seems, has overtaken the Internet. While some may bemoan its presence as taking away from that “personal” connection, social networking has created myriad opportunities for marketers to reach out to consumers and engage them on a whole new level.

According to Social Media Examiner, there are more than 800 million active Facebook users – 53 percent of whom follow at least one brand on Facebook. Mashable.com went on to reveal that when consumers follow a brand, it’s because they’re current customers (58 percent) or want to receive promotions (57 percent). What’s more, of those followers, 56 percent of them are more likely to recommend that brand to a friend, according to Mashable.

What does this mean for the fresh-cut industry? If you’re not present on social media, you’re missing a huge opportunity. Social networking sites are no longer a second thought for consumers. They are an expectation. Consumers expect to be able to visit sites such as Facebook and find the brands they purchase on a regular basis – and discover new ones.

And they expect to be able to interact with them on a more intimate level than simply visiting that company’s website. They expect a relationship. Unfortunately, All Twitter reports that 95 percent of consumers’ wall posts to companies go unanswered.

In this online, 24/7 world, your networking opportunities are so plentiful that it can be hard to keep up.

Luckily, there’s an app for that, too.

Well, maybe not an app. But a company. Great American Media Services, publisher of Fresh Cut, has launched a media services division. Our goal? To help you develop relationships with your customers – be they purchases of processing equipment or shoppers of salads. We want to help you manage your social media presence – and reputation – while actively engaging with your customers and giving them a deeper relationship with your brand.

If you’d like to hear more about this service, email me at kwarren@greatamericanpublish.com, or call me at 616-887-9008, ext. 110. I’d love to talk with you about the plethora of media services we offer.

Tags: Networking
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