The Peruvian Hass Avocado Producers and Exporters Association (ProHass) has revised its 2025 export estimates downward to 655,000 tons, a 20% reduction from earlier projections (Agraria.pe). Despite this adjustment, the forecast still represents a 30% increase compared to 2024 volumes, signaling resilience in global demand.
Market Trends: Europe Dominates, US Defies Trade Barriers
Europe remains Peru’s top avocado destination, with expected shipments growing by 24% in 2025. Peru currently supplies 42% of Europe’s Hass avocados, reinforcing its market leadership (Eurostat 2024).
Meanwhile, the US market is defying challenges—including 10% tariffs and rising freight costs—with exports projected to surge by 75%, capturing 18% of Peru’s total shipments. This growth highlights strong demand despite trade friction (USDA 2024).
Emerging Markets Gain Traction
Chile, China, and Japan are solidifying their roles as strategic buyers. China’s avocado imports have grown by 35% annually since 2020, with Peru as a key supplier (Customs China 2024).
Adapting to Volatility with Diversified Markets
While Peru faces production constraints, its ability to grow in high-value markets (Europe, the US, and Asia) underscores the strength of its export strategy. Farmers and exporters should monitor trade policies and invest in quality to maintain competitiveness.
