In Yexie Town, located in Songjiang District, the arrival of locally grown organic vegetables at supermarkets marks a significant shift in how fresh produce is delivered to consumers. At RT-Mart in Songjiang, shoppers are greeted with vibrant displays of spinach, Chinese green cabbage, and garland chrysanthemum, highlighting the seasonal flavors that are now available directly from the farm. Ms. Tang, a regular customer, shared her enthusiasm, “I bought some garland chrysanthemum today to stir-fry with garlic,” emphasizing the freshness and appeal of these locally sourced vegetables.
The organic vegetables from Yexie are grown under the care of Zhongren Agricultural Technology Development Co. Here, farming practices are focused on sustainability and quality. The workers at the farm are busy harvesting and processing crops, with greenhouses filled with lush garland chrysanthemum ready to be picked. The rapid turnaround from field to supermarket is a testament to the efficiency of the supply chain—“We usually harvest in the morning, package the vegetables, and transport them to storage by the afternoon. Local supermarkets in Shanghai typically have them on sale the same day,” explains Qin Yajun, general manager of Zhongren Agriculture.
Freshness Through Advanced Storage Techniques
To maintain the freshness of the produce, Zhongren Agriculture employs specialized cold storage facilities and refrigerated trucks. The vacuum machines quickly lower the temperature of the vegetables to around 3 degrees Celsius, slowing their respiration and extending shelf life. The cold storage facilities at the farm maintain a temperature of 5 to 8 degrees year-round, ensuring that the vegetables remain fresh during transport. This system allows the farm to deliver organic produce to local supermarkets the same day as harvest, a critical factor in preserving freshness and nutritional quality.
To meet organic standards, Zhongren Agriculture uses exclusively organic fertilizers and physical pest management techniques, avoiding synthetic fertilizers and chemical pesticides. These methods, while more labor-intensive and time-consuming, result in longer growing cycles and more flavorful, nutrient-rich produce. This organic approach not only meets consumer demand for healthier, chemical-free food but also enhances the soil’s long-term health, which is crucial for sustainable farming.
Impact on Local Markets
The organic vegetables from Yexie Town are having a noticeable impact on local markets. The trend towards locally sourced, organic produce reflects a broader demand for fresh, seasonal foods that support sustainable agricultural practices. Consumers are increasingly willing to pay a premium for these benefits, supporting local farmers and reducing the carbon footprint associated with long-distance transportation. The convenience of finding fresh, organic vegetables in supermarkets also encourages more residents to participate in the local food economy, fostering a sense of community and self-sufficiency.
The success of organic vegetable cultivation in Yexie Town is a model for sustainable agriculture, demonstrating that it is possible to meet local market demand with fresh, high-quality produce while adhering to organic standards. The use of advanced storage techniques and organic farming methods ensures that consumers can access these vegetables quickly and in peak condition. As the demand for locally grown, organic produce continues to rise, farms like Zhongren Agriculture will play a crucial role in shaping the future of sustainable agriculture and food supply chains.
