PT Laris Manis Utama, in collaboration with PT Hinsa Sejahtera Indonesia, has launched My Fruit Vegetables in the Jababeka industrial area through a limited soft launch. This innovative product addresses the demand for high-quality plant-based foods with advanced technology that preserves freshness and extends distribution capabilities nationwide.
According to Hendry Sim, Vice Director of PT Laris Manis Utama, the Indonesian market shows a growing awareness and demand for vegetable consumption, particularly among consumers frequenting modern markets. This initiative aims to meet those needs efficiently.
Ahmad Rifai, Head of Corporate Operational at PT Laris Manis Utama, emphasizes the importance of maintaining product quality and freshness from production to consumer hands, ensuring that My Fruit Vegetables meet stringent quality standards.
Ricky Wiraguna, Director of PT Hinsa Sejahtera Indonesia, expresses pride in the collaboration, highlighting their commitment to using premium quality, pesticide-free agricultural produce as the main ingredient for My Fruit Vegetables. This not only supports local farmers but also promotes sustainable agricultural practices.
CEO of PT Hinsa Sejahtera Indonesia, Haslulu Stavani, encourages local farmers to participate in supporting this innovative product by providing high-quality raw materials, thereby contributing to the local economy.
The collaboration between PT Laris Manis Utama and PT Hinsa Sejahtera Indonesia signifies a significant step towards meeting consumer demands for fresh, high-quality vegetables that are conveniently available nationwide, potentially boosting economic growth in agricultural regions.
